Email Marketing Future Is Bleak Says Desktop-Messages.com
As frustration grows at the limitations of email, a new sign-up-and-go web-based service called Desktop Messages offers fully brandable, 100% deliverable, content publishing.
[UKPRwire, Tue May 15 2007] With changing email addresses, valid emails being caught by spam filters and critical messages often buried in mountains of other messages, email is a frustrating way to try and maintain communication channels.
Unsurprisingly, publishers of electronic content are increasingly seeking other ways to try to deliver that content to their subscribers and prospective customers.
"Despite our background in email solutions, we feel the writing is on the wall for email as a viable business tool," says Andrew Murray, Development Director of Desktop Messages Ltd. "Sure, email remains a great asynchronous communication platform for individuals," he continues, "but for businesses, it is often an abject failure as a communication channel."
And while RSS offers a compromise way for publishers to "push" content, that content is unbranded and, again, often hidden in dozens of feeds. That's where Desktop Messages comes in.
Andrew Murray explains "Like RSS, Desktop Messages achieves 100% deliverabilty of information. What's unique about Desktop Messages though, is that this information and content is completely branded to the publisher. And when a publisher is communicating with their subscribers, no other publisher is. So a private, branded, 100%-delivery, communication channel is opened."
This direct-to-desktop technology has apparently been around for a couple of years, but no one has really made it stick. At the premium end of the market, corporations intermittently release direct-to-desktop applications to deliver their branded content but the price tag is considerable and the inconvenience, significant. Every time a new application is released a different end user download is required.
Andrew Murray outlines why Desktop Messages is different. "We have a universal viewer, the dmViewer, that is only ever downloaded once by the subscriber. If they want a hundred publisher's content, all they do is tick those publishers' channel check boxes and that's it, they're subscribed and they start receiving content like streaming audio or video, RSS feeds, newsletters or even live video. But it's only one small initial download that is required. That's unique in our market and is an elegant solution to a very real problem."
The best news for any prospective publisher though, is the immediacy of the service. By uploading a couple of image files, which most publishers of electronic content probably have lying around anyway, a publisher can get their brand onto desktops within five minutes. Literally.
The frustration felt by publishers of electronic content may have just eased.
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