FITLADS NOW RANKS AS THE UK’S SECOND MOST POPULAR GAY WEBSITE

According to data from Hitwise, one of the world's leading online competitive intelligence services, the Edinburgh-based Fitlads.net now ranks as the UK’s 2nd most popular gay dating website.

[UKPRwire, Thu Sep 27 2007] FITLADS NOW RANKS AS THE UK’S SECOND MOST POPULAR GAY WEBSITE

According to data from Hitwise, one of the world's leading online competitive intelligence services, the Edinburgh-based Fitlads.net now ranks as the UK’s 2nd most popular gay dating website. This fast-growing website, with over 3,000 members online each evening, continues to narrow the gap between itself and the longer-established Gaydar.

Fitlads, with its predominantly UK-based (99+%) membership of over 170,000, has firmly established itself as one of the websites of choice for gay people in Great Britain.

Not only is Fitlads.net the UK’s 2nd most popular gay dating website, but it also ranks as the second most popular gay, lesbian, bisexual and transgender website in the country. It has also achieved a remarkable 12th place in the rankings for most popular of all dating websites, gay and straight.

Part of this success is firmly down to having one of the best offerings in the marketplace.

Like many dating websites, Fitlads.net is free to join. However, unlike most dating websites, free members can enjoy unlimited profile viewings, unlimited messages and free postcode searches. However, should free members wish to upgrade to full membership, they may do so for only £3 per month, currently one of the most cost-effective rates in the industry.

As Fitlads.net counts down to its 5th birthday next May, it has ambitious plans to continue closing the gap on its competition. As Fitlads.net Director, David Edwards, explains:

“We will continue to expand our membership base by ensuring we offer a customer proposition that is the brightest and best in the industry. We know our free services are currently second-to-none, and it is recognised that our paid membership is the best value for money in the country.

“Over the coming months we will be announcing several new initiatives, as well as reaffirming our sponsorship of London Falcons FC (London) and Hot Scots FC (Edinburgh) football teams.

“So my simple advice is - ‘Watch this www.fitlads.net (web)space’!”


ENDS


NOTES TO EDITORS

Hitwise Ranking lists are updated daily and provide a comprehensive overview of top performing websites across more than 160 industries. With over 800,000 websites monitored, this tool gives marketers a complete view of their specific online competitors as well as their industry as a whole. http://www.hitwise.com

Fitlads.net sponsors two gay football teams - London Falcons FC (London) and Hot Scots FC (Edinburgh) purchasing team kits and helping with expenses. In addition, they also hold parties at Manchester's largest gay club, Essential.