Mercado’s momentum continues to gather pace as Internet retailers prepare for a record Christmas sea
As the online retail world gets ready for another bumper Christmas, Mercado Software rapidly expands its base of UK retailing customers.
[UKPRwire, Thu Oct 04 2007] As the online retail world gets ready for another bumper Christmas, Mercado Software rapidly expands its base of UK retailing customers.
Mercado provides site search, navigation and merchandising solutions to more than 150 global multi-channel and Internet retail brands, enabling online retailers to easily execute online merchandising strategies with no IT dependency. As a result of deploying searchandising, Mercado’s eCommerce customers commonly realise immediate and significant increases in their conversion rates and basket size.
The past twelve months have seen Mercado provide its searchandising solution to Virgin Megastores, Blacks, LookFantastic.com, and Majestic Wine, amongst others.
"Christmas 2006 Virgin Retail experienced a 191% rise in online sales versus the previous year. In 2007 we have completely rebuilt and re-launched our online store in order to continue to drive these levels of growth," explains Tony Johnson, IT Director at Virgin Megastores. "With Mercado providing the search and navigation, visitors to the site enjoy a simple and quick online shopping experience, and as a result will make us their one-stop shop for Christmas entertainment gifts this year!"
Recent research by digital specialists Logan Tod suggests that Christmas online shopping alone will reach £10 billion this year, whilst Verdict Research predicts that online spend in the UK will triple over the next five years.
With 25% of all sales during the forthcoming festive period expected to be made online, according to InternetRetailing.net, the importance of a fully optimised and easily searchable online store has never been greater.
“It is paramount that all retailers have a strong online presence all year round, allowing customers to find and purchase the desired items with as little fuss as possible,” explains Rich Beattie, Vice President of Mercado Europe. “However, this is even more critical around Christmas time, when stress levels rise as quickly as spare time disappears, and poor website experience can lead to great loss in sales.”
…ends/
Editor’s notes
About Mercado Software
Mercado is the leading eCommerce search & merchandising solution provider for multi-channel retail and B2B organisations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty.
Del.icio.us
Digg
Furl
Blinklist
Reddit