New kids on the block Cocomino win brief to add imagination to smartbook launch

Cocomino, a young vibrant full service digital communications agency has captured a major digital creative project from global technology giant Qualcomm, with the aim of helping to educate consumers about a whole new class of consumer devices, nicknamed ‘smartbooks’.

[UKPRwire, Tue May 11 2010] Cocomino, a young vibrant full service digital communications agency has captured a major digital creative project from global technology giant Qualcomm, with the aim of helping to educate consumers about a whole new class of consumer devices, nicknamed ‘smartbooks’. The project, given the working title “ My Dream Device “, uses groundbreaking Away 3d flash technology, facebook connect and arrange of other features to bring it to life.

These new consumer devices, already announced by Lenovo and HP with more manufacturers to follow, are being called smartbooks because they combine the best features of Smartphones and Netbooks in a single, always connected device.

Aimed at gadget lovers in their late teens to mid thirties, www.mydreamdevice.com connects with its target audience by allowing consumers to create an unlimited number of 3D sculptures centered around the Qualcomm chip, using abstract 3D representations of features found on a real smartbook.

Created via a collaboration with the Away 3D team, Cocomino were able to provide Qualcomm’s audience with that they believe to be a first for social media entertainment, real-time manipulation of multiple interacting 3D objects in Away 3D lite.

“ By fusing together the latest developments in web 3D and adding some UI features that we think are a first in digital design, we have tried to move Qualcomm’s marketing programme in a new direction, that is more consumer focused than before” explains Federico Selmi ( Creative Director of Cocomino ). “ Smartbooks are all about fun, content, creation , play and social connections, and these are the aspects of the brand that we have built into www.mydreamdevice.com. Anyone can create their own idea of what smatbooks should be all about, upload it, share it, rate it and win – the limit really is only the visitors’ imagination”

Cocomino was established in 2009 by former award-winning Publicis employees Federico and Charlie Cooper in response to the growing demand for creative digital campaigns that integrate social media strategies.
For more information about Cocomino, go to www.cocomino.com