Social Media usage affects Profit and Growth of eCommerce Businesses

Advansys are leading ecommerce specialists with a proven track record at creating multi-million pound ecommerce solutions Our bespoke ecommerce websites are suitable for SME to Enterprise clients and scale as your company grows

[UKPRwire, Mon Apr 05 2010] While the eCommerce sector is more stable than the offline retail sectors low spending seasons can and do affect online retailers. The holiday and post-new year period is notoriously difficult for retailers as consumers hibernate after the end of year binge.

While this year was little different the results for online retailers have been encouraging over the disastrous 2008 season and the slump in spending that resulted from the recession hitting even low overhead online retailers.

The results have also revealed some trends that online retailers should be very interested in. At first glance it seems that the trend is for larger shopping portals and stores to show growth, which is expected, and for smaller retailers to flounder, possibly because their tighter margins do not allow them to take the hits that loss incentive products and services can give to larger retailers.

However the trend this year is not so simple. Among the retailers with the largest growth there is a correlation to a higher take-up of social media marketing; presence on sites like Twitter and Facebook as well as a higher degree of interaction with customers via blogging and allowance of User Generated Content, such as reviews and comments.

From the look of it the key to success in today's saturated eCommerce market is to create a community around your store and gain real customer engagement via the resources available online as well as providing routes for engagement on your own sites.

Few eCommerce companies are recognising this trend and offering the ability to enhance the sites they produce with easy ways to push products via Social Media. One such company is Advansys who have a good reputation for producing profit-centred eCommerce websites. Their system allows for additional modules to be added to increase the level of customer interaction on site and to push promotions into external systems. Advansys design their systems to be future proof and develop into the hubs of a truly Cross-Channel System, exploiting Shopping Channels, Marketing Channels and Social Media Channels to pull in maximum profit for your company.

As well as producing Ecommerce websites, Advansys head up a group of companies with related abilities, meaning that your website is not only built to have the capabilities demanded by the ecommerce sector but you can also get training in maintaining your search engine optimisation and promote your products through a team that you have already worked with closely during the build project.