UK Company Instrumental in Global Product Launch

A web site created by a UK company has played a major role in the successful launch of a new product from a globally-renowned audio equipment manufacturer.

[UKPRwire, Wed Oct 03 2007] A web site created by a UK company has played a major role in the successful launch of a new product from a globally-renowned audio equipment manufacturer.

Working to an extremely tight deadline, Manifest New Media (www.manifestnewmedia.co.uk) designed and built a web site promoting the PLM 10000Q (www.labgruppen.com/plm/), a groundbreaking amplifier launched with much fanfare at Earls Court in London at the start of September 2007.

Such was the excitement surrounding the launch of this new product from Lab.gruppen AB and Dolby Laboratories, that the web site received over 3000 visitors in the first three weeks.

“It was Lab.gruppen’s biggest ever product launch, and they’re very pleased with how everything has gone” said Stephen Lewis, founder of Manifest New Media, adding that “Visitor feedback has been universally positive.”

The web site has also been converted into a CD-ROM, for use as a sales tool at trade shows.

Stephen Lewis again: “It’s great that Lab.gruppen and Dolby are finding the web site and CD-ROM so useful in driving sales of the PLM. We strongly believe that the work we do for our clients should earn its keep, and with upcoming appearances at trade shows in New York, Helsinki, Moscow, and Orlando, it certainly looks like our work for the PLM is doing just that!”

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