[UKPRwire, Fri Jun 01 2007] Broadband comparison site Broadband Genie says BT has cause to celebrate after re-claiming its position as most popular broadband provider.
BT’s results revealed that it now the UK’s most popular broadband retailer, leapfrogging over the customer base of Virgin Media into the No.1 position with more than 3.66 million broadband customers – a 26 per cent share of the overall broadband market.
In the quarter ending March 31, 2007, BT added another 245,000 customers in addition to the 195,000 customers gained through BT’s recent acquisition of PlusNet. BT had 32 per cent of new DSL customers, and 29 per cent of all new broadband customers during the last quarter.
Launched in June 2006, BT Total Broadband offers consumers a comprehensive ADSL broadband service, all delivered through the revolutionary BT Home Hub. BT Business Total Broadband – unveiled in January 2007 – offers specialist services and support that meets the particular needs of UK businesses.
Broadband Genie CEO Philip Wilkinson says: “Home broadband take-up shows no sign of slowing and the increase in the number of BT Broadband subscriber numbers to 3.6m shows there’s still a lot of room in the market. Competition is fierce amongst ISPs and BT’s winning for now.
“The launch of BT Vision should further enhance BT’s broadband offering and fills a vital gap between receiving digital channels via Freeview and paying for a monthly subscription.”
ENDS
Notes to editors
1. Broadband Genie allows users to compare broadband online, and is part of Genie Group.
2. Genie Group Ltd is a leading independent provider of internet comparison shopping services in the UK, and was set up in 2004 by Philip Wilkinson (co-founder of Kelkoo UK). Genie Group’s unique selling point is 'the Genie', which makes personal recommendations to internet shoppers based on ground-breaking, intelligent technology. This gives Genie Group the ability to provide an enjoyable and satisfying internet shopping experience, and deliver an unmatched quality of sales leads to our affiliate merchants. Genie Group launched its flagship broadband comparison service Broadband Genie in January 2005.
3. More information can be found at http://www.broadbandgenie.co.uk . Please direct all media enquiries to Stephanie Rogers. Interviews with Philip Wilkinson can be arranged on request.
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