Bringing up Baby? Bring Baby with You! Bambino To Go Shows You How!
Bambino To Go launches a new baby sling carrier that supports the Continuum Concept and makes attachment parenting more practical on a day to day basis
[UKPRwire, Mon Oct 15 2007] Choosing a baby carrier is just one of many important decisions that expectant mothers must make and with so many different varieties available nowadays it can be difficult to find the winning combination of safety, support and comfort – for both baby and parent. With paediatricians increasingly advising against the rigid backpack style baby carriers and endorsing the more traditional sling carriers, Bambino To Go (www.bambinotogo.com) have brought out the Tinokis – a wrap style carrier that employs a unique stretch fabric providing the perfect balance between stretch and support. Available in a variety stylish colours and priced under £40 it is a must have for new mums who prioritise safety and comfort as well as wanting to look good with baby.
Mothers throughout the country are currently up in arms in response to Channel 4’s Bringing Up Baby series as ‘monster’ Claire Verity takes the Truby King method to new extremes bordering on abuse, and many recall the NSPCC advert which shows a baby alone in a crib with the caption 'Miles no longer cries because he knows no-one will come'. The Continuum Concept on the other hand advocates ‘attachment parenting’ and is steadily growing in popularity for many reasons:
• When babies are held constantly they have all their needs met instantly – they feed when they want to, they don't get lonely, if they're in pain or need changing the mother will know without the baby having to cry
• The baby gets to hear the heartbeat and feel the body warmth of the person who's carrying them – a closer state to what they've experienced in the womb than being left in a pram or cot.
• A baby in a sling can sleep or feed while the mother is getting on with her day and also able to watch, follow and imitate adult behaviour.
The washable Tinokis baby carrier is a safe, classic and stylish way to keep your baby close, secure and happy at all times without the paraphernalia of a cumbersome buggy. It is preferable to many of the existing products due to its unique fabric construction: there is enough elasticity in the fabric so as not to constrict you or your baby’s movement, whilst simultaneously providing strong comfortable support for babies up until 15kg in weight. Unlike the backpack style carriers the Tinokis provides the best support for your back, and your developing baby's spine and neck. What’s more, there are up to 11 different carrying positions to try out, on either your back, front or hip with a choice for baby to face forwards or towards mum. All these choices are illustrated in a clear and concise instruction book and come with a useful bag and there is also a handy pocket at the front to keep wipes, tissues and other necessities.
First time mother Daphne Prevoo enthuses that the Tinokis put an end to her desperate search for the perfect baby carrying device saying “Six slings later I discovered the Tinokis sling. It took me a few tries to get the basic wrap under control but since then I never use anything else. My little one is now 8 months old and I still carry her daily for at least 4 to 6 hours. Very comfortable, no backache, good support for baby, and me 'hands free' and it looks nice too.”
Besides the undeniable health and child rearing benefits, celebrities have helped to popularise baby slings further still: Gwen Stefani, Julia Roberts, Kate Hudson, Angelina Jolie and even Brad Pitt have all been spotted using slings and wraps. With so many colours available to match any outfit the Tinokis is also a leader in the fashion sense.
Bambino To Go was launched to provide high quality practical products which gives parents the freedom to go anywhere together – a concept they believe passionately in. Also available from Bambino To Go is the Mamajacket and the MamaPoncho. Full details of stockists or orders through the website can be found on www.bambinotogo.com.
For further information or additional visuals, please contact: Abbie Salisbury/Emily Mathewson, MAX PR & Events 0208 334 5750
abbie@maxpr-events.com / emily@maxpr-events.com
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