Britain’s leading online tie retailer www.tiewarehouse.co.uk is expecting a huge increase in sales of fashion ties this Christmas. It says a large proportion of buyers are women. And men are choosing to wear ties casually as fashion items.
[UKPRwire, Fri Nov 17 2006] CURRENT fashion trends mean a lot of men will be waking up to find a tie among the gadgets in their stocking this Christmas.
Britain’s leading online tie retailer http://www.tiewarehouse.co.uk is expecting a huge increase in sales of fashion ties, compared to last year.
Tie Warehouse’s Gary Baker said there are two main factors driving sales.
He said: “A large proportion of buyers are wives, girlfriends and daughters getting gifts for male family and relatives.
“But what’s also driving sales is the trend towards men looking smart but casual. We’re starting to see men wear a tie casually as a fashion item, not just at work.”
Gary estimates that up to 40% of Tie Warehouse’s total annual sales are done in the run up to Christmas.
Other Christmas tie facts include:
• Novelty and themed ties are big sellers at Christmas
• Fashion & designer ties are also selling well this year
• Cufflinks are proving popular, especially when matched to a tie
• People living overseas often buy gifts on the site to send to friends and family in the UK
Gary added: “Of course this renewed interest in ties is great for our business! We expect to send out several thousand ties this Christmas, as well accessories like tie clips and cufflinks.”
ENDS
NOTES TO EDITORS
• High quality versions of these and other pictures are available on request
• Please feel free to publish them in print or online in relation to this story
• A Tie Warehouse spokesman is available for interview. Call 08452 303049. Or email
tiewarehouse@publicityheaven.com
• Full press resources including images, logos and screenshots, are also available online at http://www.tiewarehouse.co.uk/press
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