Universities and higher education colleges face increase marketing costs.

Universities and higher education colleges are facing increased marketing costs as printing costs of prospectuses increase in the face of easier availability of prospectuses and the disposal nature such availability has afforded.

[UKPRwire, Sat Jan 07 2006] Universities and higher education colleges are facing increased marketing costs as printing costs of prospectuses increase in the face of easier availability of prospectuses and the disposal nature such availability has afforded.

Some institutions are reporting a 100% increase on last years printing costs with many pointing students to their online PDF versions to try and cut costs. It seems this is one cost the digital age cannot help bring down.

John Salvador of the university prospectus request service OneUniForm.com says that universities are finding the more easily they make digital prospectuses available on their websites, the more request for paper prospectuses come in.

“It’s an unusual case of the digital age resulting in increased costs for non-digital production.” But Salvador believes he has the answer, “We offer a university prospectus request service for students allowing them to download digital format prospectuses from different institutions whilst only visiting one website.”

Despite the increased costs, universities will continue to pay as competition for students becomes more rife as institutions work towards the 2010 target for 50% of students to be in higher education.

End Press Release