Asda to launch the Bentley Organic personal care range
Bentley Organic the certified organic personal care range have been chosen by Asda as an exclusive new brand in the grocers expansive organic customer offering.
[UKPRwire, Fri Mar 16 2007] From April 14th 2007, the full Bentley Organic range, which has received Soil Association Certification, will be stocked in Asda stores nationwide.
The Bentley Organic products include detoxifying, calming and moisturising, smoothing, revitalising and deep cleansing ranges, all of which use the highest grade natural oils and extracts making them the natural choice for customers looking for true organic integrity.
The Bentley Organic range has received the coveted Soil Association Organic Standard. This certification confirms the commitment of Bentley Organic to providing the highest quality skincare products and acts as a consumer guarantee that all products are certified as organic.
The decision from Asda, part of WalMart, the world’s largest supermarket trading group was made in January 2007 and was greeted with delight by Bentley Organic.
Jamie Bentley, founder of Bentley Organic, commented: “Winning the contract with Asda is a remarkable achievement and speaks volumes about the quality of the Bentley Organic range. We have combined 200 years of experience in soap manufacturing with the highest standards of organic integrity outlined in the Soil Association Organic Standard, to create an affordable organic brand of personal care products. Our pledge to the consumer is that Bentley Organic is of the Earth, not costing the Earth, something that we feel is unique within the current organic personal care market.”
The Bentley Organic range is set to retail from between £1.98 and £2.98, encompassing Asda’s ethos of providing quality products at affordable prices and the commitment of Bentley Organic to provide an environmentally sustainable natural choice.
The new range will be supported by an innovative marketing campaign that will include shelf barkers and store greeters in Asda stores and promotions across Asda’s stores, website, magazine and radio station as well as online promotions at www.bentleyorganic.com.
Note to Editors:
Bentley Organic is a recent brand from the Stephenson Group, a subsidiary of Thos Bentley & Son, who were established in the 1800's making soap for the textile industry. The business is still run by the Bentley family, on the same site in Leeds and is currently the only soap making plant in the world to have both the Soil Association Certification and the ISO 14001 Environmental Standard, ensuring that its products, including the Bentley Organic range is certified are produced to the highest standards of organic integrity.
www.bentleyorganic.com
Soil Association Certification Limited (SA Certification) is the UK’s largest organic certification body. It's also the only certification body linked to a committed charity, promoting organic food and farming to customers. The Soil Association Certification requires the highest integrity in all sectors of the organic market including: food, farms, textiles, health and beauty care, restaurants and even timber.
www.soilassociation.org
For more information contact Jamie Murphy at Cube3 Marketing on 01204 533312 or at Jamie@cube3media.com
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