PENET-CHARDONNET BRINGS CUTTING EDGE TECHNOLOGY TO THE CHAMPAGNE INDUSTRY

Penet-Chardonnet, an independent traditional estate exclusively producing Champagne in the ultra premium 100% Grand Cru range, has become the first Champagne winery to embrace the new Two-Dimensional (2-D) bar code technology on its labelling, creating unlimited possibilities of interaction with consumers and offering instant relevant and useful information concerning the product.

[UKPRwire, Fri Nov 20 2009] Penet-Chardonnet, an independent traditional estate exclusively producing Champagne in the ultra premium 100% Grand Cru range, has become the first Champagne winery to embrace the new Two-Dimensional (2-D) bar code technology on its labelling, creating unlimited possibilities of interaction with consumers and offering instant relevant and useful information concerning the product.

The revolutionary system will be presented during the official launch of Penet-Chardonnet in the United Kingdom due to take place at the opening exhibition of renowned photographer Christopher Bucklow, in London’s Riflemaker art gallery.

Thanks to this highly innovative technology a cell phone camera captures the bar code and receives, within seconds, detailed information on Penet-Chardonnet’s products. From technical details concerning the Champagne (disgorgement date, grape composition, grams of sugar per litre, number of bottles of each variety, etc.) to information about the winery’s historical expertise and exclusive offers.
“Penet-Chardonnet has invested in this new technology, not only because it enhances our consumer’s experience but also because it provides us valuable data to better understand their preferences” says owner and CEO, Alexandre Penet.

The selected guest list attending the event, including Bucklow’s photographed super model Claudia Schiffer, will be the first to taste and enjoy this unique wine with its own distinctive style, but also to test the 2D bar code on their mobile phones and to discuss with owner Alexandre Penet how his champagnes will seduce British enthusiasts.

Penet-Chardonnet Champagnes are world-class wines made to satisfy enthusiasts who value high-quality craftsmanship and the exclusivity of a unique wine with a strong personality. The zero or near-zero sugar dosage has positioned Penet-Chardonnet as one of the few specialists of “no added sugar” wines, demonstrating not only its commitment to the unique French wine-making tradition but also to the uncommon and yet surprising complexity of extra matured Champagne.

Penet-Chardonnet is available for purchase in the UK through www.wineaux.co.uk Tel. 01435 874444 and prices start from £26.
ANIMA: Automatic dream paintings by Christopher Bucklow
Riflemaker Art Gallery
Monday, November 23 2009
6pm – 9pm
79 Beak Street
London W1F 9SU For further press information please contact:
Mireia Vilaplana
Media Relations Director
Tel. +44 7919 07 11 48
media@penet-chardonnet.com
www.penet-chardonnet.com