Ready meal delivery firm Wiltshire Farm Foods has the recession licked, reporting record sales and double-digit growth for 2008 and following significant investment, boasts impressive forecasts for 2009.
[UKPRwire, Mon Mar 16 2009] Established 16 years ago, Wiltshire Farm Foods has grown exponentially to become a bigger brand than Marmite, Jaffa Cakes & Bisto. A rarity in today’s financial climate, the company enjoyed record online sales in December of last year, exceeding £500,000 for the first time since its launch in 2000.
Wiltshire Farm Foods attributes its success to its structure and focus on customer service, as hands-on Director Ben Haynes explains:
“At Wiltshire Farm Foods customer service is everything. The quality of our meals aside, it’s the one attribute that keeps our customers coming back for more.”
Operating in a growth market, franchisee Suzie Cole reinforces the importance of a personal and reliable service:
“It’s more than taking orders and deliveries. It’s about providing the best possible service we can. Many of our customers are housebound, disabled, or ill and rely on us for everything – whether it’s taking care of problems around the home, reporting back to family members if they are ill or not eating, or simply passing the time with a friendly chat, we make sure we’re always there for our customers.”
Part of the multi-award winning apetito group, Wiltshire Farm Foods has also benefitted from multi-million pound investment in its state-of-the-art production facility, ensuring increased productivity, reduced costs and even better quality.
Naturally, Haynes is looking forward to the future:
“We’re very fortunate to be in such a strong position during a period of such uncertainty. Our product, service, and structure are so robust that our customers and staff can rest assured we’ll be around for a long time to come. I’m also delighted to report that sales figures for 2009 are very promising indeed, and I’m confident we’ll replicate last year’s success.”
