Naked Bodycare sponsors World Champion Freediver Sara Campbell

The 97% natural beauty brand Naked sponsors ‘The Naked Diver’ Sara Campbell, who has recently scooped a whole host of accolades, including Gold at the World Championships.

[UKPRwire, Wed Nov 07 2007] The 97% natural beauty brand Naked sponsors ‘The Naked Diver’ Sara Campbell, who has recently scooped a whole host of accolades, including Gold at the World Championships.

Over the past two weeks in just ten days, Sara, who is sponsored by Naked and therefore called ‘The Naked Diver’, has broken three world records and taken Double Gold at the Individual Free Diving World Championships, held in Sharm el Sheikh last week.

This is the first sports sponsorship that Naked ( http://www.nakedbodycare.co.uk ) has ever undertaken. Louise Potts, founder of Naked (http://www.nakedbodycare.co.uk/what-is-naked.html#the-naked-story ) said:

“Naked is a brand concerned with using natural ingredients, with not using ingredients such as SLS, parabens, petrochemicals or phthalates and with being kind to nature and the environment. (http://www.nakedbodycare.co.uk/what-is-naked.html#free-your-body-with-naked) Therefore sponsoring a sportsperson may seem an ‘off-the-wall’ thing to do. However, Sara is an amazing athlete and an inspirational woman and perhaps more importantly, she is very “at one” with nature and has a great passion for the environment. So to sponsor her as The Naked Diver seemed the natural thing to do.”

Sara’s dramatic journey began in the last week of October. Campbell, who began competing only seven months ago, set three incredible records; on Friday she dove to -81 metres in the Free Immersion discipline (FIM), pulling herself down and then up a submerged line using only the strength of her arms for propulsion, and just 24 hours later successfully completed a truly amazing dive to -90 metres in Constant Weight (CWT) where she became the first woman ever to swim down to the bottom of the Blue Hole using her monofin. On the final day, she completed an extremely comfortable -56 metres dive in No Fins (CNF), breaststroking her way down and up to take the third World Record title and make freediving history both for the UK and the world.

The first week of November, Sara compounded this success with Double Gold at the Individual Free diving World Championships. Here, Campbell stormed to victory with a clean -88 metre dive in the Constant Weight discipline (descending and ascending on one breath using only a monofin for propulsion), and a -60 metre depth in the No Fins discipline, the first time a British freediver has achieved this in either category.

Sara Campbell, ‘The Naked Diver’ ( http://www.nakedbodycare.co.uk/naked-lurve.html ) said:
“The last two weeks have been extraordinary for me. I’m coming home with three World Records and the title of World Champion! It is the first time that a British freediver has achieved this. I feel that there is plenty more to come. I am hungry for more records and medals.”

Naked Bodycare is a 97% natural toiletries brand, with no parabens, SLS, petrochemicals or phthalates. It uses ethically sourced ingredients and recyclable packaging wherever it possibly can, so it truly is kind to skin and the planet. Launched in 2005 it aims to provide a natural alternative on the high street at everyday, affordable prices, whilst still looking ‘cool’. Naked is sold exclusively in Boots stores nationwide and online at http://www.nakedbodycare.co.uk

PR contact details
For feature enquiries contact Liz Ampairee on 0773 3331945 or email liz@lizampairee.com.
For product / price enquiries contact Carrie Eames on 0771 5709982 or email carrie@nakedbodycare.co.uk

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