Rayovac goes into Africa

Projects in Africa supporting deaf and hard of hearing people are benefitting from free deliveries of hearing aid batteries.

[UKPRwire, Thu Aug 13 2009] Projects in Africa supporting deaf and hard of hearing people are benefitting from free deliveries of hearing aid batteries.

The initiatives in Gambia, West Africa, and Tangiers, Morocco, have been helped by donations of batteries from Rayovac to support the provision of hearing services to people living in the local community.

In Gambia, Rayovac is working with Sound Seekers – the Commonwealth Deaf Society which this year celebrates its 50th birthday – to supply batteries through the HARK project.

HARK, which stands for Hearing Assessment and Research Centre, delivers outreach audiology services through a mobile hearing assessment and ear disease treatment clinic. The project also trains local people in audiology skills and the maintenance of audiology equipment such as hearing aids.

With Rayovac’s assistance, patients at the Brikama clinic, 15 miles south of Gambia’s capital Banjul, received batteries for use in their hearing devices from Amadou Jallow, team leader of the Hark project in the area.

Malcolm Garner from Soundseekers in the UK, who took the latest donation of batteries out to Gambia, said: “This makes a massive difference to the people we work with in Gambia. There’s a big need for batteries out there and people are always incredibly pleased to receive them. Without batteries hearing aids simply don’t work and we’d like to thank Rayovac for their continued support.”

The project in Gambia is one of a number of charities Rayovac, the World’s No.1 selling and largest hearing aid battery manufacturer, supports around the world through its corporate social responsibility (CSR) programme.

For the last two years it has been helping young students in Morocco aged between three and 16, donating batteries to a centre based in Tangiers. The centre, called El Centro de Audicion y Lenguaje, cares for students of limited economic means – supporting their hearing, communication and learning needs.
A party has recently returned from the centre having delivered a supply of batteries to new students who were being fitted with new hearing aids.

Paula Brinson-Pyke from Rayovac said: “These are extremely important projects providing real support and a lasting legacy for deaf and hard of hearing people in less developed areas of the world. We’re delighted that we can do our small bit to support the activities of people running the projects and make such a positive difference to the lives of those they’re helping.

“Rayovac has a strong CSR programme around the world. We’re proud to work with many different hearing charities and projects from Hearing Dogs and Deaf Awareness Week in the UK to the Deaf Association in Germany and many projects in Africa.”

MEDIA ENQUIRIES: Please contact David Swinburne at MHW PR on 0191 233 1300 or email: david@mhwpr.co.uk


Contact Name: David Swinburne

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