WHO WOULDN’T LIKE A HOLLYWOOD SMILE? Capital Dental gives everyone the right to a celebrity smile wi

With the number of people seeking cosmetic treatments growing by up to 40 per cent every year, Capital Dental in Hampton has introduced a new care plan making high quality private and cosmetic treatment more accessible to customers outside of London.

[UKPRwire, Fri Sep 18 2009] With the number of people seeking cosmetic treatments growing by up to 40 per cent every year, it seems that cosmetic dentistry is the word on everyone’s lips. From teeth whitening to smile makeovers, men and women alike are in search of that ‘perfect smile.’ For many though, private and cosmetic dentistry is an aspiration believed to be beyond their reach. However, Dr. Sunny Luthra, ‘celebrity tooth doctor’ and founder of the Capital Dental practice in Hampton, believes that everyone has the right to a celebrity smile. Capital Dental has introduced a new care plan making high quality private and cosmetic treatment more accessible to customers outside of London.

The Capital Dental Care Plan allows people to budget on a monthly basis for dental care and save money in the long term. The easy payment plan of just £19.99 per month* offers added value, providing savings of typically £570.12 per year. The plan includes:

• Two annual dental appointments
• Four annual hygiene appointments
• Routine x-rays
• 20 per cent discount on any further treatment required or requested at the practice
• Free emergency assessment during surgery hours
• Worldwide Dental Trauma insurance
• Redundancy protection for your monthly plan payments for up to twelve months
• Free teeth whitening when you join the plan (subject to being dentally appropriate)**

Dr. Luthra comments: “The importance of a great smile shouldn’t be underestimated. It can boost confidence and self esteem, improve communication, personal presentation and influence. It can even play a role in securing a job, winning business or getting promoted!

“Regular dental check ups are important as the mouth is a gateway for many diseases,” he continues. “Gum disease is one of the most common diseases among people over 40 and can lead to other health complications. Our aim is to create an ongoing relationship between dentist and patient, helping customers to attain and maintain a lower maintenance mouth.”

Acclaimed by the Sunday Times as ‘The celebrity tooth king,’ Dr. Luthra has a host of high profile clients. Official dentist for Surrey County Cricket Club and the England cricket team, whose winning smiles have most recently added to their success in The Ashes, he has established himself over the last ten years as one of the most respected practitioners in the UK and has appeared regularly on GMTV, LK Today and Richard & Judy providing expert dental advice.

However, Dr Luthra doesn’t subscribe to a ‘template’ approach to the ideal smile, favouring a more realistic, natural look. He says: “I’m not suggesting there is any one formula for the perfect smile, and I certainly don’t subscribe to the blinding white, utterly perfect approach that leave you noticing a person’s smile and nothing else. A smile has to be bespoke to the individual and has to fit the individual who is wearing it. It’s important that the teeth suit the individual and look natural so in that respect a little imperfection can be a good thing. A truly great smile is a mosaic of three fundamental aspects – teeth, soft tissue (gums and lips) and hard tissue (bone structure). It should enhance the overall appearance, but not dominate such that you don’t notice anything else.”

-ENDS-


Notes to Editor:

* The easy payment plan of £19.99 per month is for a minimum of twelve months
** Free teeth whitening applies to the first 50 applicants only.

Capital Dental aims to provide the very best in oral health care with highly experienced dentists, whilst offering a personal and caring service. Evening and Saturday appointments are available, providing flexibility for people who work during the week. For further information on the new Capital Dental Care Plan or to book an appointment, contact the Hampton practice on: 020 8941 338.

Capital Dental started life in 1997 in Chelsea offering private and cosmetic services to high profile and celebrity customers. The group is now bringing that level of service and expertise to customers outside of central London, in Weybridge and Hampton and has also launched a new dental care plan designed to make private and cosmetic dentistry more accessible. Plans are also in place for an imminent opening of a further practice in Twickenham. All the dental surgeons are highly qualified and regularly attend post-graduate courses to maintain and update their skills. Capital Dental aims to provide the very best in oral healthcare in a relaxing, comfortable, air conditioned environment. The first consultation will be with the dentist assigned to the customer for as long as they stay with the practice.


For further information please contact:
Jane Herbert or Beccy Whittles
Pilotmax
020 8334 0200
jane@pilotmax.co.uk / beccy@pilotmax.co.uk