‘Real’ Models, Direct From A Town Near You!

The world of modelling is changing. Campaigns based around ‘real’ women are encouraging a move away from the ‘size zero’ ideal and the notion that modelling is only open to the super slim, Caucasian, under 20’s demographic.

[UKPRwire, Thu Sep 03 2009] The world of modelling is changing. Campaigns based around ‘real’ women are encouraging a move away from the ‘size zero’ ideal and the notion that modelling is only open to the super slim, Caucasian, under 20’s demographic.

Models Direct have always been of the opinion that every look can be accommodated in the world of modelling and entertainment, and never more so than right now!

It is becoming very clear that the public appreciate a mix of sizes, ages and races being represented in the media. Classic beauties certainly have their place but we also want to see unique or unusual looks and more people we can relate to on our screens.

With the emergence of programmes like ‘Colleen’s Real Women’ and adverts like the ‘Dove Campaign For Real Beauty’, the public passion on this subject is being noted.

Damian O’Connor, Managing Director of leading agency Models Direct, believes that the modelling industry is increasingly reflecting the preferences of its market. “I think modelling has really opened up over the past decade or so. Advertisers are looking to find a model who reflects the real world, rather than some high fashion ideal. At the same time, more and more ordinary people of all ages, shapes and sizes are taking steps towards becoming a model.”

Last month we heard the shocking news that the British edition of Vogue magazine had begun re-touching photos of models to make them appear larger because readers were ‘uncomfortable’ with some of the images. Recently we saw an increase of ethnic minorities on the Milan runways, and in July the cover of Vogue read ‘Ageless Style’, bringing the ‘age is beauty’ debate into the frame.

In her editor’s letter for the July edition, Alexandra Shulman says: "What always emerges is that fashion, as you get older, is about confidence, enjoyment and the ability to find a look you feel comfortable with."

So what does this mean to you? Have you ever secretly loved the idea of modelling but felt you didn’t have a chance?

There has surely never been a better time to give it go and see if you can become a modelling success story…