AEO APPROVES BPA WORLDWIDE AS UK EXHIBITION AND EVENT AUDIT BODY

BPA Worldwide, the only global organisation verifying event attendance and media reach, has been officially approved by the Association of Exhibition Organisers to audit events and exhibitions in the UK.

[UKPRwire, Tue Apr 03 2007] BPA Worldwide, the only global organisation verifying event attendance and media reach, has been officially approved by the Association of Exhibition Organisers to audit events and exhibitions in the UK.

The company, which last year became the first event audit organisation to be certified by the US Exhibition and Event Industry Audit Commission (EEIAC), believes its international status will offer a distinct advantage for media owners and event organisers with international scope.

“We welcome the AEO’s decision to recognise BPA as an approved auditor as we believe that event producers, exhibitors and sponsors in the UK should expect more from audits,” explains Glenn Hansen, CEO of BPA Worldwide. “Not only do our audits and surveys for trade show and event attendance provide exhibition management with independent, third party certification of their registration data and verification process, they also provide in-depth information about the profiles and characteristics of attendees that goes beyond information that can be gathered through the normal registration process.”

AEO Director Hilary Lawson commented -

"We welcome BPA Worldwide as an alternative provider of audit services for trade shows in the UK. AEO is committed to achieving transparency within the event and exhibition marketplace. In fact it is part of our code of practice that members undertake to provide attendance figures audited by an AEO-recognised body for all UK shows over 2,000m2 net stand space. Including BPA as a recognised audit provider is part of our ongoing commitment to provide both event organisers and exhibitors with reliable data on which to base their marketing and purchasing decisions."

BPA event audits create an assurance and credibility factor with exhibitors by independently certifying the database and providing key demographic information about the buyers in attendance at an event. They provide key information to help exhibitors plan their participation and defend their event choices upward to management, and enable event organisers to upgrade their sales effort by being seen as proactive consultants to their exhibitors.

Ends.

Press Information:
Joe Palmer or Howard Robinson
CoCo Communications
T: 00 44 207 754 3551
E: joe@cococommunications.com or howard@cococommunications.com

About BPA Worldwide

BPA Worldwide is the only global media auditor. It is the world’s largest independent, not-for-profit auditor of business to business media offering uniformly applied standards around the world. Now in its 75th year, BPA Worldwide has more than 2600 advertisers and media buyers within its worldwide membership. It audits more than 2500 media properties across 25 countries, including more than 2000 business to business publications.

BPA audits enable media owners to compete successfully for advertising spend by providing media buyers and advertisers with independently audited data. Media buyers and advertisers, in turn, demand such independent metrics as a way of informing their buying decisions and protecting their interests. Third party audits represent the buyer’s only reliable assurance against misleading, exaggerated or even fraudulent claims.

BPA specialises in multimedia audit, including consumer press, newspapers, expos, website, email newsletters, database and other media containing advertising. This includes media circulation on an international or global basis by a publisher in another territory. This ensures comparability for advertisers and media buyers of media across national boundaries.

BPA Worldwide is a founder member of the IFABC.