RED NOSE MEETS RED BUTTON…YOOMEDIA GEARS UP FOR RED NOSE DAY
YooMedia, the AIM-listed interactive media, gaming and mobile entertainment group, is gearing itself up to handle a record number of red button donations for this year’s Red Nose Day on Friday March 16th
[UKPRwire, Mon Mar 12 2007] YooMedia, the AIM-listed interactive media, gaming and mobile entertainment group, is gearing itself up to handle a record number of red button donations for this year’s Red Nose Day on Friday March 16th
The company will provide the return path capability, secure data capture and fulfillment of donations made by interactive television for what is the biggest regular television fundraising event in the UK calendar. During the last Red Nose Day in 2005, YooMedia handled more than 70,000 red button donations worth a total value of almost £1.6 million.
In addition to the actual night of March 16th, YooMedia will maintain the interactive payment facility for a further two weeks in order to maximise the full fundraising potential of red button technology.
“Our experience in the development of red button content and return path capability for both red button and mobile phones equips us well to handle an event of this magnitude,” explains Neil MacDonald, YooMedia’s Group Managing Director. “The last Red Nose Day was the biggest yet and we hope to play our part in surpassing it this time.”
Martin Gill, head of new media for Comic Relief says “With so many of our audience using digital satellite services in the UK, a secure and robust donation mechanic using the red button is a brilliant response channel that has seen significant growth in the last five years. We’re hoping for our best ever year, and YooMedia have pulled out all the stops to help get us there!”
In addition to Red Nose Day, YooMedia provides similar services for Sport Relief, which alternates with Red Nose Day ever other year, as well as the BBC’s annual Children in Need event.
Ends.
Press Information:
Howard Robinson/Joe Palmer
Early Doors
T: 0207 754 5560
E: howard@earlydoors.com / joe@earlydoors.com
About YooMedia
YooMedia plc is one of the UK’s leading interactive entertainment content and service providers. It conceives and delivers interactive content with which brands can engage and secure transactions from their consumer base. This activity takes place across and can integrate multiple platforms, including interactive television, the web and mobile phones.
The company’s client base includes broadcasters & content owners; brand owners and advertisers; gaming operators, and retailers and service providers.
About Comic Relief
Comic Relief was set up in 1985 to tackle poverty and social injustice through the power of entertainment. By using comedy and laughter to help get serious messages across the campaigns run by Comic Relief – Red Nose Day and Sport Relief – have so far raised over £425 million. Everyone who gets involved can have fun while raising cash to make a real, lasting difference to the world around them at the same time. Over the years, more than two thousand celebrities have given their time and talent to support Comic Relief. Red Nose Day is a UK-wide fundraising event organised by Comic Relief every two years – this year’s event is on March 16 - which culminates in a night of comedy and documentary. It is the biggest TV fundraising event in the UK calendar. For more details please visit www.rednoseday.com
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