Midlands based PR agency Punch Communications has won a four way national pitch to provide launch and ongoing PR support for Sportingo, a web 2.0 sports media company which empowers sports fans to become expert pundits through creating and sharing opinions.
[UKPRwire, Thu Jan 24 2008] Midlands based PR agency Punch Communications has won a four way national pitch to provide launch and ongoing PR support for Sportingo, a web 2.0 sports media company which empowers sports fans to become expert pundits through creating and sharing opinions.
To commence immediately, the campaign is to raise awareness of the brand amongst sports enthusiasts, generating new members and encouraging repeat usage at grass roots level around the UK.
Punch will create a series of regional events to encourage use of the service whilst also raising awareness of specific aspects within the business to national trade and consumer media.
Sportingo is already well placed to succeed, with 600,000 unique visitors and partnerships in place with major sporting brands.
Ze'ev Rozov Founder and CEO of Sportingo commented:
"The Punch Communications team really impressed us with their creativity, enthusiasm and contacts. Since starting work together they have proven to be extremely flexible and adaptable, generating new ideas and devising strategies for the future which encompass our shifting plans. I already feel comfortable in the knowledge we made the right decision."
Pete Goold, MD of Punch Communications added:
"I always have a sense of pride and achievement when Punch wins big against national competition - it proves location isn't always the key. This multi faceted campaign has got the whole office excited - it's simply something that everyone wants to be a part of."
For more information please visit: www.sportingo.com
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