PLAYGOLF NORTHWICK PARK LAUNCHES MAJOR MEDIA BLITZ
Unique golf complex features on radio, tube stations, buses and in West End
[UKPRwire, Sat Jul 21 2007] Playgolf Northwick Park – the revolutionary 8-hole golf course and leisure complex in Harrow, London – has just embarked on an impressive £60,000 multi-media marketing campaign which will feature the venue on radio stations, on buses, and at tube stations and bars in the West End.
Masterminded by media agency Hiseman Limited, the campaign includes 30-second radio ads on Capital FM and LBC during June and July, giant advertising posters at Baker Street, Harrow on the Hill and Northwick Park tube station platforms, and A3 posters in washrooms at 60 top West End bars, clubs, pubs and restaurants.
In addition, Playgolf Northwick Park posters will appear at high-traffic escalator sites at Baker Street tube station, and ads will also appear on the rear of 30 buses in the Harrow and Weald area.
The campaign, which describes the facility as an attraction rather than as a golf club, has been crafted to reach 25-35 year-old sports mad males and families looking for a new way to spend their leisure time. The campaign also promotes Northwick Park’s newly-launched Family Card, which gives discounts to families with children aged 16 or less.
Campaign manager, Craig Bousfield, said: “The idea was to create a buzz about Playgolf Northwick Park in the immediate Harrow area and then to spread the word that London has a world class golf and leisure complex throughout the city.”
All print advertising was designed by Steve Larkin at eighthouse.co.uk.
