Portsmouth FC rewards fans with new loyalty programme
Portsmouth FC has launched a new fan loyalty programme, developed by loyalty management company Reward, which allows its fans to save for club gift vouchers which can be redeemed against replica kit, merchandise and other products at the club merchandise stores.
[UKPRwire, Wed Oct 22 2008] The programme, named Pompey Rewards, gives fans the opportunity to earn ‘ClubCash’ vouchers to put towards their football passion whenever they shop at participating high street and on line retailers including Superdrug, Amazon.co.uk, Cineworld, Halfords and many more.
Paul Bell, Commercial Director at Portsmouth FC, commented: “We’re delighted to be able to offer the Pompey Rewards programme to our loyal fans. Everyone is feeling the effects of the credit crunch and we want to help fans wherever we can. The Reward scheme is simple to join, does not require any additional card or keyring fob, and a programme where fans will earn points easily through their everyday shopping routines on the high street. ”
Season ticket holders and members of the club will be automatically registered to the programme while other interested fans simply need to visit the Pompey Rewards website to register their payment cards. Fans will then receive Pompey vouchers automatically whenever they’ve built up enough ClubCash from buying with participating retailers.
Bill Crane, Head of Affinity Partnerships at Reward said: “There is a real trend sweeping the football industry at the moment. Fans are being hit by the rising cost of living and entertainment is taking the flack. Though fans aren’t deserting their clubs altogether, some are having to choose the armchair over the terraces. Now football clubs are looking to give something back to their fans to help them pay for their support and make sure the turnstiles keep spinning. Pompey Rewards does just that and it’s a great example of a club thinking about its fans and trying to give something back.”
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About Reward
Reward is a loyalty management company, dedicated to delivering passion-based loyalty programmes. Established in 2001, the company today has an established network of high street and online retailers to include: Halfords, JJB, Little Chef, Superdrug, Feather & Black, Debenhams and Amazon.com and passion brand partners to include: Tottenham Hotspur, Barclaycard Football and AC Milan. Reward is an independent company run by founder and CEO, Gavin Dein and includes board directors from leading e-commerce and financial management companies including: Venda Ltd, Consensus Business Group and iD Data.
Reward has three core offerings:
• Its unique loyalty platform
• Its managed service loyalty programme
• Value-add services, such as consulting; call centres; data analytics; marketing services
For further information and images, please contact:
Kerry Hallard/ Nicola Craft/Toby Brown
Tel: 020 7292 8680
Email: reward@buffalo.co.uk
