3M Virtual Mannequin Gets Creative Juices Flowing at In-Store
3M will be displaying the next interactive technology concept for attracting attention and driving sales at the point-of-sale (PoS) on stand #C464 at In-Store 2009
[UKPRwire, Tue Jun 09 2009] Diversified technology company 3M will be displaying the next interactive technology concept for attracting attention and driving sales at the point-of-sale (PoS) on stand #C464 at In-Store 2009, 30 June – 1 July, Olympia, London. The Virtual Mannequin was first showcased in early 2009 and has since appeared at major industry tradeshows rousing great excitement from stand visitors. At this year’s show 3M’s stand will inspire creative ideas for the Virtual Mannequin within the fast-moving retail coffee industry.
Created from Vikuiti Rear Projection Film technology from 3M, the Virtual Mannequin is an entirely new and novel medium for communicating promotions and raising brand awareness in any retail environment. It can take on any shape to reflect a human body, cartoon character and a wealth of other imaginative forms. Choosing the right script and personality is vital but once in position the Virtual Mannequin becomes the centre of attention and a guaranteed crowd stopper.
In an in-store environment, a video of a salesperson is recorded in the first instance and the Vikuiti Film is cut to the exact shape and size of their upper body. The film is then applied to acrylic, laser cut to match the body shape. Static graphics are applied to the lower half of the body which is then placed on a stand in the retail floor area. A rear mounted projector controls delivery of the video to the Virtual Mannequin and synchronises with directional speakers positioned at the base to bring it to life. The speakers help to ensure there is no sound interference with the rest of the retail store.
For more information, please visit www.3M.co.uk/vikuiti
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3M and Vikuiti are trademarks of 3M
3M – practical and ingenious solutions that help our customers succeed
3M is a $25 billion diversified technology company which, since 1902, has been creating innovative products that help make the world healthier, safer and more productive. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.
3M employs some 76,000 people worldwide and has operations in more than 60 countries. It produces thousands of innovative products for customers in dozens of diverse markets and its 45 technology platforms touch nearly every aspect of modern life - the company has applied its expertise in RFID technology to deliver biometric passports; it is using its understanding of the healthcare industry to provide hospitals with infection prevention and detection solutions; and in 2008 it launched the world’s first hand-held micro projector, the MPro110.
The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing more than 3,500 people across 17 locations, including 12 manufacturing sites.
Products manufactured in the UK include coated abrasives, occupational health and environmental safety equipment, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings, secure documents and passport scanners.
Press contacts:
Nick Hughes
3M United Kingdom plc
Tel: + 44 (0) 1344 858 576
Email: nhughes1@mmm.com
