BIOGRAPHY: GRAEME BALLARD, MD DEVOLUTION DIGITAL PRODUCTIONS LTD
Graeme Ballard launches Devolution Digital
[UKPRwire, Thu Oct 18 2007] 39 year-old Graeme Ballard is the owner and founder of Devolution Digital Productions Ltd, the parent company of www.devolutionfilms.com, a business set up to take full advantage of the internet and mobile broadcast technology to commission, make and distribute high-quality, short and feature length digital movies.
Graeme was one of the very first generations to grow up with home computers in the 1970s and 1980s. He has many years of experience with digital technology, both as a film-maker and academic, being part of the development team of New Zealand’s first fully automatic and interactive learning website at Lincoln University in 1995. Graeme’s most recent production, Pump Fiction, is an independent feature documentary taking a provocative look at the evolution of physical fitness and the current war on obesity.
Graeme’s vision for Devolution Digital is simple – the internet and advances in digital technology mean that ordinary people, wherever they are and whatever their background, can upload their stories, scripts and home-made movies and show them to the world. Devolution-digital.com is designed to attract and identify the very best scripts from around the world and to then turn these into potentially award-winning independent features at a tiny fraction of typical Hollywood production costs – Graeme believes that there is definitely another Spielberg out there in the word just waiting to be discovered.
The devolution-digital.com process is straightforward – people that join the site will be able to judge and vote for scripts, shorts and trailers they and others upload, and they will also be able to suggest changes to storylines and make amendments to scripts, rather like on the hugely popular fanfiction sites (see fanfiction.net). Those scripts voted the best will be made into feature length films and will be distributed via the internet and mobile handsets. It is a considerably cheaper and much more democratic approach to film-making which signals the next stage of development from the likes of ‘You Tube’ and, in the longer term, may well signal the end of the traditional Hollywood film finance model.
Prior to commissioning his own digital productions Graeme was an actor, producer and director in New Zealand involved in a wide range of programming from corporate videos through to television news & current affairs, children’s TV and arts-related programming. Graeme lives in London.
www.devolutionfilms.com
For further information, visuals or interviews
Please contact: Emily Mathewson
emily@maxpr-events.com 0208 334 5751
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