Coventry bar stirs up local custom using Vikuiti Rear Projection Film from 3M
Prague Bar deploys in-window digital advertising tool to communicate special pricing, national promotions and upcoming guest DJs to passers-by
[UKPRwire, Tue Jul 10 2007] Pub, bar and club owners must continually create new and innovative ways of communicating promotions to their target audiences to stay ahead in today’s fast moving licensed trade. Situated in the heart of Coventry’s newly regenerated Priory Place, Prague Bar and Restaurant is using Vikuiti Rear Projection Film from 3M, the diversified technology company, in its main window to present vibrant promotional content, attract attention and entice potential new punters.
Jo Matharoo, Director of MHL, owners of Prague Bar, commented: “I was truly amazed by the quality of the images produced by the Vikuiti Film and how easily it is installed and maintained. In my experience, other types of display do not produce such rich, brightly coloured images behind glass from morning to evening. It has certainly grabbed the interest of passers-by and has presented us with the opportunity to broaden our audience reach considerably.”
Vikuiti Rear Projection Film has been applied to the bar and restaurant’s public facing first-floor window which overlooks a continental style square frequented by tourists, shoppers,
local residents and office workers. Multimedia content, comprising text, logos, images and video, is brought to life in the window display, and can be easily read from long distances and all angles. No unsightly wires, supports or mounts are required and the projector is out of view on the ceiling so that the eye can concentrate entirely on the content being played.
“Our Vikuiti Rear Projection Film is ideal for in-window advertising and promotion applications in pub, nightclub, restaurant and hotel environments where generating new business while retaining existing custom is a primary objective,” commented Lloyd Cole, European Marketing Manager, 3M Optical Systems. “For example, with the no-smoking legislation in place across the UK, it can be used to create eye-catching displays that entertain and occupy the interest of smoking customers whilst outside public premises. Its ability to be cut to any size or shape, including company brands or logos, also allows for new levels of creativity in display designs.”
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3M and Vikuiti are registered trademarks of 3M
About 3M
3M is a $22.9 billion diversified technology company, creating innovative products that help make the world smarter, faster, healthier and safer. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.
3M has pioneered innovation since 1902 and, today, invests more than $1.5 billion a year in R&D. It has applied its expertise in RFID technology to deliver biometric passports; it is using its understanding of the healthcare industry to provide hospitals with infection prevention solutions; and its digital signage offerings are set to revolutionise the way businesses communicate with their customers, their employees and the general public.
3M employs 75,000 people worldwide to deliver more than 55,000 products to customers in some 200 countries. Its diverse technologies touch nearly every aspect of modern life, serving markets such as consumer and office, display and graphics, electronics and communications, safety, security and protection services, healthcare, industrial and transportation.
The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing 3800 people across 16 locations, including 11 manufacturing sites. Products manufactured in the UK include coated abrasives, respirators, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings and secure documents.
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