Musion Wins at IVCA LiveCom Awards 2009 for its Implementation of the World’s First Virtual Tour

Musion, the exclusive master global Licensor for the Eyeliner™ system, is proud to announce that it came away as the winner of the ‘International Entertainment Experience Award’ at yesterday’s IVCA LiveCom Awards 2009 at the Brewery, London.

[UKPRwire, Wed Dec 16 2009] Musion, the exclusive master global Licensor for the Eyeliner™ system, is proud to announce that it came away as the winner of the ‘International Entertainment Experience Award’ at yesterday’s IVCA LiveCom Awards 2009 at the Brewery, London.

The IVCA LiveCom Awards, sponsored by drpgroup, are one of the UK’s most prestigious award programmes for the Live Events and Experiential Marketing industry, made more so by the fact that work is judged by Live Events experts independently and without knowledge of the entrants.

In October 2009, Musion’s patented holographic technology was behind the world’s first ever ‘Virtual Tour’, which transformed footage of major award-winning pop-rock band Tokio Hotel performing live, and presented them as 3D holograms to thousands of their fans in music retail outlets throughout Europe. This collaboration which allowed the band to perform in person virtually to numerous local crowds over a tight timeframe of three weeks was managed and delivered by Musion and Media-Saturn Management.

Media Markt, one of Media-Saturn’s consumer electronics retail brands, hosted the eye-popping 3D holographic tour in 13 of its stores across seven countries in Europe, and these events have been a resounding success scoring hundreds of thousands of hits on YouTube.

The IVCA LiveCom Awards judges stated:

“This was a clever adaptation of technology to deliver multi-site real time entertainment experience. The event created tremendous energy and enthusiasm from its target audience.”

Ian O’Connell, Director of Musion, commented: “We are delighted and honoured to win at the highly prestigious LiveCom Awards. The high volume of fans in attendance at the Tokio Hotel gigs is testament to the status of holographic telepresence as a fantastic new video medium and this recognition highlights our pioneering approach to developing leading technology in the 21st century.”

Brief technology explanation:

The 3D image is created by Musion’s unique HD video image capture processes and patented Eyeliner™ Foil apparatus. Smooth motion is on account of Musion’s faster frame rate of 50 interlaced frames per second, which creates the natural image edge blurring necessary for 3D images to look realistic.

About Musion
Musion Systems Limited is a privately owned company and the exclusive master global Licensor for the Eyeliner™ telepresence system. Musion Eyeliner is the new and unique high definition video projection system allowing spectacular freeform 3-dimensional moving images to appear within a live stage setting. Eyeliner brings dramatic, previously unseen 21st century video film effects to the live set mediums of stage – Audio Visual conference or trade show presentations, retail displays, large scale out of home digital signage and artistic performances. Musion Eyeliner technology has been used in a variety of applications including lifesize holograms of Madonna (Grammy Awards), Gorillaz animated band (MTV), General Electric GEnx aircraft engine, David Beckham, Cadillac SLS, John McEnroe, Lewis Hamilton, HRH Prince Charles, Nike, Sir Richard Branson and Nokia. More information can be found at www.musion.co.uk.

About the IVCA LiveCom Awards 2009, in association with drpgroup
IVCA LiveCom Awards® has been developed by the International Visual Communications Association (Europe’s largest professional body for business and public sector communicators) in partnership with UK Trade and Investment, to promote excellence in live and experiential communications.

Previously, the LiveCom awards were specifically presented to companies based in the UK who have been commissioned to produce projects overseas by clients based overseas and/or have been commissioned by the UK arm of a multi-national company whose head office is based outside the UK. The awards have been broadened to encompass events produced by UK companies both in the UK and internationally, irrespective of the location of the commissioning organisation.
In a change to the main IVCA Awards, the winning entries to the IVCA Livecom Awards® will be put forward to the main IVCA Awards for the UK and International Event of the Year.

The IVCA Livecom Awards® are the only awards of their kind to focus solely on live event and experiential marketing and to celebrate creativity and effectiveness both nationally and internationally. In another progression the format has changed. The IVCA Livecom Awards® used to focus on international activity but will now be open to any event or experiential marketing campaign whether in the UK or overseas.