Popular Northumberland boutique store expand business to internet
A Scandinavian-inspired boutique store based in the Scottish borders expands its business by launching an e-commerce website
[UKPRwire, Mon Sep 07 2009] Business partners Anna and Tim Burdin set up DriftLiving, a lifestyle boutique shop, over a decade ago and located to Berwick six years ago.
Initially the business duo concentrated on selling goods with a strong Danish influence in its store and also via a mail-order service. Over the years, as the business went from strength to strength, they began to incorporate a wider range of goods inspired chiefly by the surrounding areas of the Driftliving shop, store rooms and offices in Berwick.
Anna said: “Scandinavia sits to the east, Scotland to the North, hills and borderlands are to the west, and Northumbria is below to the south. The products that we sell are often inspired by our location and reflect our surroundings. Ultimately though we aim to sell goods which are a pleasure to own and use.”
The wide range of chic and handmade items include candles, cushions, bags, bird boxes, bottle holders, watches and a wide range of textiles, which are now all available for customers to browse and purchase via www.driftliving.co.uk
Expanding the business and opening an online shop has always been part of Anna and Tim’s long-term strategy. Anna explained: “The shop in Berwick has always been very popular and successful. Many of our customers are tourists and, over the years, we have had countless requests to provide our products online so that shoppers can browse and make purchases when they return home.”
Anna approached Indigo Multimedia, a new media agency based in Newcastle-upon-Tyne, to design and build Driftliving an e-commerce website as well as come up with a new brand. She said: “The team at Indigo Multimedia immediately grasped our needs and understood how best to help us expand the business using e-commerce to its full advantage
“Firstly they came up with the new brand, which really reflects the ethos and inspiration behind Driftliving; they even named and purchased the website address for us.
“Indigo then created a beautiful website that incorporated the new brand perfectly. The website also provides ample space for each and every individual product so that customers can see details before they buy. More importantly the website is simple to use for both us and customers.”
Indigo Multimedia used its tailor-made e-commerce system, which was developed in-house, which includes built-in functionality to allow stock to be controlled easily and efficiently.
Ryan Foster, project manager at Indigo Multimedia, led on the development of the Driftliving re-brand and website. He said: “It was important that Anna and Tim found the new e-commerce website simple to use and update. We ensured that the system processed orders automatically, linked to stock control, and that new stock could be added quickly and easily. Without this technology it would be very difficult to keep track of orders, meet demand, and ensure that the site is up-to-date.”
Ensuring that both existing and new customers can find the website online was also a critical part of the plan. Ryan said: “Optimising the site for internet search engines like Google and Yahoo, means that it has a better chance of being listed in search results and therefore being easily found by potential customers.”
Looking to the future Anna said: “We are delighted that the website is open for business and we are anticipating a busy summer season, but are very much preparing and excited about realising the potential of the new website during the Christmas shopping rush.”
To find out how Indigo Multimedia can help you create an e-commerce website, contact Glen Burdis on 0191 209 2100 or visit www.indigomultimedia.com.