UK Trade & Investment Minister sees Pregnant Opportunity with DuoFertility

Intelligent Fertility Monitor that helps women worldwide get pregnant the natural way

[UKPRwire, Sat Oct 17 2009] Lord Davies of Abersoch, the Minister for Trade, Investment and Small Business, today visited the heart of the UK innovation economy in Cambridge, UK. Cambridge Temperature Concepts (CTC), who have recently launched the DuoFertility™ monitor to assist couples who are having difficulty conceiving, explained the history of the company and export plans. The company was chosen for the visit, alongside giants of the region Cambridge Consultants and Sepura, as a demonstration of the speed of development and access to international markets that is possible in the technology sector.

CTC spun out of the University of Cambridge and raised seed funding in 2007, and then developed the product, gained medical approvals, undertook EU-wide trials, and reached first sales direct to consumers all within 18 months. Two months later, the company was exporting throughout the EU, and with the help of UK Trade and Investment had extended globally by September. With one in six couples experiencing fertility difficulties and 180,000 couples undergoing IVF within the EU each year, the product has tremendous export potential.

Traditionally, development of a consumer medical device would take a decade and tens of millions of pounds, and building international sales and marketing would take years. Development of the DuoFertility product demonstrates the dramatically faster time-to-market possible in the Internet Age, and the speed with which cutting edge research can be bought to the benefit of people across the globe. The DuoFertility product also demonstrates several leading trends in medicine, with the product "calling home" through the internet to automatically tune to each individual user, and providing online fertility consultancy based on the enormous amount of data collected.

So confident are the company of this new technology, that the DuoFertility monitor comes with a money-back guarantee: If you are not pregnant within 12 months of use of the product and service, including the unlimited support of fertility experts who personally review your data, then the company will refund your purchase.

Lord Davies said “Now is the perfect time for enterprising UK technology businesses, especially start ups and small businesses, to look abroad at the myriad opportunities available. Exporting breathes life into our economy.”

CEO Dr. Shamus Husheer, who invented the underlying technology whilst completing his PhD at the University of Cambridge, attributes their success to "a fantastic product, great people, and a superb local environment for innovation. There are few places in the world where a group of PhDs can engage the financial community to develop a new technology, build a team of experts around it, create a product that solves a real customer need and take it to market in such a short time. To go from product idea to sales and, more importantly, pregnancies in such a short time is truly amazing."

For further information and photographs, please go to www.duofertility.com/press-0

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Editor’s Notes:

About Cambridge Temperature Concepts

Cambridge Temperature Concepts was founded in 2006 by a team of postgraduates from the University of Cambridge. Having won multiple awards and business plan competitions at a collegiate, university and national level, CTC is now funded by the Cambridge Angels, Cambridge Capital Group, Downing Enterprise and private investors. The East of England Development Agency (EEDA) has also provided several development grants to the Company.

The first round of funding in January 2007 raised £250,000 and was followed by a second round in September 2008 for £300,000. The third round in February 2009 raised a further £200,000, at which point the company had already reached a valuation of £3.8 million. Further financing is presently underway to fund global marketing of the DuoFertility product.



About DuoFertility

DuoFertility exists to help couples get pregnant naturally and conveniently by providing the best available fertility monitoring solution backed up with personalised help and support from of a team of world-class fertility experts.

DuoFertility is the most precise and convenient way to predict and detect a woman’s moment of maximum fertility. It works by unobtrusively measuring the woman’s body temperature 20,000 times a day with extreme accuracy. This method is scientifically proven to detect ovulation with 99% accuracy. DuoFertility avoids having to wake up early to measure temperature manually or having to repeat inconvenient and disagreeable urine tests. The data gathered by DuoFertility can optionally be displayed and analysed on a computer at home and can also help doctors provide the best medical advice to the couple. Because DuoFertility is entirely natural and non-intrusive, it can be used in conjunction with any other method that relies on natural intercourse to maximise a couple’s chances of success each and every monthly cycle.

DuoFertility is manufactured in the UK and priced at £495, a fraction of the cost of invasive procedures such as IVF. This includes the sensor and handheld device, along with unlimited fertility expert support.

Learn more about DuoFertility at www.duofertility.com

Watch a short video demonstration at http://www.duofertility.com/duofertility/product-video-demos

For further information, interviews and pictures, please contact Nigel Robson, Vortex PR, Island House, Forest Road, Forest Guernsey GY8 0AB. Tel 01481 233080 (+44 1481 233080) nigel@vortexpr.com

DuoFertility is a trademark of Cambridge Temperature Concepts