IMT Group Holdings plc is to launch a full directory service in the UK on 16th May 2007 under the brand of 118 669
[UKPRwire, Tue Apr 24 2007] iFindabusiness.com, a leading UK directory service is launching a new directory service in the UK on 16th May 2007
Speaking about the announcement, CEO, Daniel Corby said “iFindabusiness (dot) com is part of the iFinda Group and has interests in Advertising, Directories, Media, Mobile, Publishing and Telecoms. We have always been focussed on launching a full scale directory service in the UK and we will now launch it on 17th May under the brand and number of 118669.
118669 will be live 24-7, 365 days a year and be answered from a 40 strong call centre around the clock. 118 669 will operate through on the ocis Database and list every UK Consumer and Business with a listed landline number.
The service will launch UK wide on 16th May 2007.
Callers will be charged a connection fee of 59 pence and 14 pence per minute call costs. The service will be promoted in various on-line and off-line media channels including media operated by parent company IMT Group Holdings plc.
We are naturally very excited about this addition to our product portfolio and expect 118 669 to be a strong growth driver throughout 2008 for the revenue of the business. 118 669 was chosen as 669 spells NOW in alpha numeric and the opportunities to promote ‘numbers in a hurry’ i.e. ‘NOW’ are huge.
Design agencies Space and Time Design and Flying Saucer will be asked to pitch for the account.
Notes to Editors
The UK Directory assistance market is dominated by 118118, 118500 and 118247. There are over 200 other operators of 118 numbers.
118669 is owned and operated by IMT Group Holdings plc – which operates other UK consumer brands including www.ifindabusiness.com, www.ifindanumber.com and www.ifindamobile.com
In November 2006 a 300 seat telesales centre was opened in Chelmsford Essex.
Additional centres are already at an advanced stage of planning.
The group is backed by Private Equity and is working towards an AIM float planned for 2009.
The board became strengthened significantly during 2006, with the appointment of business veteran, Richard Allan as Chairman, Hugh Craen, the founder of Potential Finance Group plc as Director, Peter Hill as Group Finance Director, Jaynie Vincent as Group HR Director, Scott Barker as Director of Risk Operations.
The business is based in Essex, with operations in Chelmsford, Harlow and the Asia Pacific regions.
The business has recently recruited a retired Head of Trading Standards to the business as Head of Ethics. The committee will meet once a month and will oversee the way the group deals with its customers, staff and shareholders.
