New Market Research Report: Mobile Phones in Vietnam
Recently published research from Euromonitor International, "Mobile Phones in Vietnam", is now available at Fast Market Research
[UKPRwire, Fri Jan 30 2015] The technological boom in Vietnam, with the rise of affordable 3G and free mobile text and call applications such as LINE and Viber, greatly contributed to the rising popularity of smartphones. Although feature phones are much cheaper in terms of unit price, consumers are increasingly willing to purchase smartphones, which are considered to offer greater convenience and functionality. With the abundance of free mobile applications, smartphone users can use their phones for a range of purposes such as playing games, reading the newspaper, listening to music, and navigation by GPS.
In 2013, Nokia Corp continued to hold the largest volume share within the mobile phones category at 43%, followed by Samsung Vina Electronics Co Ltd with 30% and Apple Inc with 5%. In terms of smartphones, Samsung Vina Electronics Co Ltd led the competitive landscape with a 34% volume share, followed by Apple Inc with 19% and Nokia Corp with 9%. Nokia Corp’s renowned prestige in the traditional feature phones category helped the company to retain its leading position within mobile phones as a whole. However, in terms of smartphones, Samsung Vina Electronics prevailed with a variety of smartphones models running on the Android and Windows operating systems. Meanwhile, most Nokia smartphone models run on Windows, while all iPhone models run on iOS. The diversifying strategy, together with the products’ clever features and slick designs, supported the positive performance of Samsung Vina Electronics Co Ltd in 2013.
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Over the forecast period, mobile phones is expected to witness a significant value CAGR of 24% at constant 2014 prices. Within this category smartphones, with a value CAGR of 35%, is expected to play a key role in driving the future performance of the overall mobile phones category. Meanwhile, the feature phones category is expected to post a negative value CAGR of 18% at constant 2014 prices. The increasing functionality of smartphones, in addition to falling unit prices, is expected to result in strong growth, which is set to negatively impact the performance of feature phones going forward.
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Phones in Vietnam market research report includes:
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