UK PR Guru claims that Ayia Napa needs to shake it's Garage music tag.

For many years Ayia Napa the popular destination for UK visitors Ayia Napa has been associated with mainly "Garage" music. PLAY Nightclub in Ayia Napa, a brand new club for summer 2007 aims to change that.

[UKPRwire, Wed May 30 2007] Ayia Napa is a beautiful coastal resort on the island of Cyprus. It has everything, superb restaurants, a vast array of bars and some of the best nightclubs in the Mediterranean. The accommodation is also high quality and superb value for money, it has a very Mediterranean feel to it and enjoys superb weather pretty much all year round.

PR relations expert Tony Robson, known locally as "the DJ" explains why he thinks that Ayia Napa needs a club that caters more for other music genres for the resorts thousands of summer holiday visitors.

"We feel that Ayia Napa needs a more generic appeal to the clubbing fraternity" says the PR guru, renowned for his fantastic mixing abilities in Hersonissos, Crete in the late 1990's.
Mr Robson does not pull any punches and is responsible for running the PLAY Nightclub website for e-Ticket bookings at http://playnightclub.bookmethatnight.com

He states, "We are catering for many people this year and want to cover as many musical tastes as we possibly can, not everyone that comes to Napa (an affectionate name for the town) wants garage 24/7. People like the Ibiza vibe but to be honest with you it is far too up it's own arse these days."

Mr Robson continues, "We want to keep the garage vibe here in Napa but we also want to branch out to cover other genres, for example, we have pretty much everything at PLAY Nightclub this summer, from trance experts like Judge Jules to hard house specialists like Lisa Lashes. We also have Tall Paul, a firm favourate amongst the party posse and we also have MTV Dance filming here most weeks for their ubiquitous music channel. We have Heartless Crew residing every Thursday night and we are working on some Red Sea Pedestrians for some serious techno nights too."

The club has been fully refurbished and is officially opening on 26th June 2007 with none other than Judge Jules headlining. This is clear shift towards bringing in quality non-Garage DJ's into the resort for 2007 to shake the myth that Ayia Napa is purely Garage and R'n'B.

Mr Roberts comments on this shift away from the traditional Ayia Napa trend of Garage music by saying,"We are honoured to have so many massive names playing at our club this summer, a lot of hard work has been put into getting this right. As the man in charge of pre-bookings I know that most of our main events are going to be sold out and we are happy to be able to offer them discounts on booking e-Tickets before they arrive in the resort to secure their nights."

According to official government statistics yearly visiting numbers are rising exponentially with visitors mainly coming from the United Kingdom and Eire. However, there is a growing number of other nationalities visiting the island with a 12% rise in visitors from Scandinavian countries, mainly Sweden.

Whether or not this new club succeeds in changing the vibe of the resort remains to be seen but it is fantastic to hear that this legendary resort is going to be pulling in the party crowd yet again for summer 2007 with a vibrant variety of music.

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