Exposed - The Tricks of the Life Insurance Comparison Sites

Comparison sites are supposed to make buying financial products on the web transparent and hassle free. But when it comes to comparing life insurance choosing the wrong comparison service can lead to quite the opposite. With the Office of Fair Trading investigating price comparison sites in 2010, exposes the tricks of the life insurance comparison trade which could leave consumers feeling well and truly hoodwinked and offers tips on how to avoid them.