A Marketing Boost for Small Businesses

The Online Presence Packages are the brainchild of Keren Lerner of Top Left Design Ltd and Bieneosa Ebite of Bright Star Public Relations Ltd. Both businesswomen decided to launch their joint package in recognition of the fact that small business owners sometimes struggle to find enough time to market their business professionally, due to the magnitude of the day-to-day activities associated with running a business. These other activities can cause marketing to become less of a priority, or fall off the agenda completely, leaving businesses at risk of becoming invisible to their potential and existing clients.

The Social Media PR Starter Package has been developed with the specific aim of giving businesses the inside track when it comes to using one of the most powerful tools to drive traffic to their website and raising their profile: a social media presence. As well as the setup of a bespoke Twitter profile, business owners will receive advice on how to utilise LinkedIn and other social media channels to boost their marketing efforts. For businesses that need a web presence, the Bespoke Designed Blog with Social Media PR Starter Pack includes the design and setup of a customised blog. Both packages include a PR tutorial and a press release template that will help businesses to communicate their news effectively to journalists.

Speaking about the Online Presence Packages, Keren Lerner, Director at Top Left Design Ltd said: "Many business owners are excellent at what they do, but when it comes to marketing their business, they feel lost. We don’t expect all business owners to be marketing experts, which is where we come in to help them understand the basics, and give them a full professional online presence at the same time."

Bieneosa Ebite, Managing Director at Bright Star Public Relations adds: "Traditional media still plays an important role in helping businesses to raise their profile, but business owners need to be savvy about the growth and use of online media when it comes to marketing their business and managing their reputation. Our packages give business owners the best of both worlds, with a combination of advice, service and training."
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Notes to Editors:

About Top Left Design Ltd

Top Left Design is based in central London and its talented team provides design for websites, blogs, email newsletters and printed marketing material. Working with a variety of clients across all sectors, Top Left Design’s mission is to "clean up the internet", preventing bad websites from being launched, and refurbishing the bad websites that are littering the web today.

As well as their close attention to detail, efficient project management and creating bespoke designs that help to fulfil client’s business objectives, Top Left Design helps clients to connect with other businesses. For more information about Top Left Design Ltd, please visit www.topleftdesign.com.

About Bright Star Public Relations Ltd

Bright Star Public Relations works with a diverse range of businesses to raise their profile, build reputation and to enhance trust with the audiences they are trying to reach.

The consultancy works in tandem with their clients’ business objectives, which results in a tailored and relevant public relations campaign. In addition, the consultancy offers communication guidance to organisations that want to tap into the UK’s lucrative ethnic communities. For more information about Bright Star Public Relations Ltd, please visit www.brightstarpr.net.