Baby Wipes Market: Companies Increase Investment in Product Marketing to Improve Sales

From: FactMR
Published: Fri Mar 01 2019


The baby wipes market is prognosticated to ride on the enhanced functionality of products to draw a large number of consumers. Use of highly absorbent materials that help with easy cleaning could play a significant role in improving the growth of the global baby wipes market. Convenience is a key factor that is expected to propel the demand for baby wipes even more. The need to reduce the risk of skin irritation and infection could be another factor augmenting the demand in the global baby wipes market. Today, baby wipes come with antiseptic properties, which make them ideal for use.

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On the geographical front, the global baby wipes market is predicted to witness the dominance of Europe in the near future. This regional market could take gigantic strides on the back of the aggressive demand for wet baby wipes. By the end of 2022, Europe is foretold to make an over US$1.5 bn in the sales of baby wipes. The Europe baby wipes market could log a 2.3% CAGR during the said forecast period.

Manufacturers operating in the global baby wipes market perform a number of safety checks and lifecycle assessments on their products in order to stay competitive. Such strategies also help manufacturers to meet the demands of parents with respect to the use of baby wipes. Product innovation could be a big deal in the global baby wipes market. A number of factors could be at play as product innovation helps to maintain the demand for baby wipes in the global market. Environmentally-sustainable and friendly products could make it to the forefront of growth in the global baby wipes market because of their several benefits.

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Companies Increase Investment in Product Marketing to Improve Sales

With reference to certain claims and active ingredients, baby wipes manufacturers are required to meet the expected regulatory conditions. Inclination toward conventionally used products could cause the demand in the global baby wipes market to remain stagnant. Currently, the adoption of baby wipes in noticeably low around the world. Poor consumer acceptance could be a reason for low adoption of baby wipes. Although this is foretold to negatively impact the global baby wipes market, increasing investment in promotional and marketing activities could help players to make their products popular and improve their sales.

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Competitive Landscape

The global baby wipes market includes prominent players such as Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, The Procter and Gamble Company, and Kimberly Clark Corporation. Each player is profiled on the basis of different factors such as market share, recent developments, and business strategies.

NB: Apart from these players operating in the global baby wipes market, the report profiles other leaders including Pigeon Corporation, Torunskie Zaklady Materialow Opatrunkowych S.A., and Linette Hellas S.A.
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