Demand for Personal Care Products for On-the-go, Odor Control and Skin Protection drives Deodorant W

From: FactMR
Published: Mon Mar 04 2019

According to forecast by Fact.MR, the opportunities in the global deodorant wipes market is projected to reach a worth of US$920 Mn by the end of 2022 and rise at a moderate CAGR during 2017–2022.

The global deodorant wipes market is witnessing attractive strides, increasingly driven by the growing inclination toward easy-to-use personal care products to maintain hygiene and pleasant body odor. The rising demand for easy-to-dispose wipes and towelettes with better functions is a key factor boosting the deodorant wipes market. The growing number of consumers across the world who demand deodorant wipes for the use on-the-go, such as while travelling, is a crucial trend robustly catalyzing the expansion of the market. The rising popularity of deodorant wipes for armpits for preventing the spread of bromhidrosis-causing bacteria is also propelling the growth of the deodorant wipes market.

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The growing demand for deodorants among people with hyperhidrosis is also boosting the deodorant wipes market. The rising awareness about the safety of the ingredients on skin is propelling product advancements in the deodorant wipes market. In recent years, this has led to the popularity of natural deodorant wipes that are bereft of toxic salts and chemicals. Constant efforts to improve the functionality of the formulations has led to the inclusion of better ingredients for making deodorant wipes. The use of usnea barbata extract and salvia officinalis leaf extract is a case in point.

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The demand for dry type in the global deodorant wipes is no less lucrative. The segment is estimated to reach a worth of US$290 Mn by the end of 2022 and is expected to rise at a robust CAGR during 2017-2022. In 2017, among all product types of deodorant wipes, the segment was estimated to hold a share of around 33%, which will rise in the coming years.

The sale of deodorant wipes through modern trade is a robust factor aiding in the rapid expansion of the deodorant wipes market. The modern trade deodorant wipes segment stood at nearly US$ 280 Mn in 2017 and is projected to touch a worth of US$ 360 Mn by the end of 2022, thereby garnering a CAGR of 5.1% between the years.

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The report offers a detailed profiling of several companies and evaluates the intensity of competition in the global deodorant wipes market. Some of the key players operating in the market are Diamond Wipes International, Rockline Industries, Nice-Pak Products, Inc., Mandom Corporation, Shiseido Company Limited, Svenska Cellulosa Aktiebolaget SCA, Kimberly-Clark, Procter & Gamble, and Johnson & Johnson.

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