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Fact.MR expects to market to chart attractive evolution trajectories over the next few years, driven by aforementioned trends. The global deodorants market is projected to rise at a promising CAGR of 7.1% during the forecast period of 2017–2022. Expanding at this pace, the market will reach a revenue worth of US$30,000 Mn by the end of 2022.
The deodorants market is witnessing constant innovations in product formulations and design. One of the product categories that has witnessed considerable traction among consumers is spray deodorants. The segment dominates the landscape and is expected to retain its lead in the global deodorants market in the next few years as well. It is also rising at the most attractive CAGR over the forecast period of 2017–2022. This category is trailed by the roll-on deodorants segment.
Meanwhile, stick deodorants over the past few years have been steadily losing sheen among consumers in numerous key markets. Over the assessment period, the segment is expected to lose as much as 61 BPS in their share in the overall deodorants market.
Hypermarkets are expected to form the leading distribution channel throughout the forecast period. The sales of deodorants in these retail stores are likely to add sizeable share of the revenue in the overall market. However, it is online distribution channel that is projected to rise at the leading CAGR over 2017–2022. The rapid strides made by the e-commerce industry and internet economy in various parts of the world supported the substantially rising uptake of this online distribution channel.
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An analysis of the prevailing competitive landscape and factors expected to change the intensity of competition offers insight into the prospective consolidation strategies by emerging and established players in the deodorants market. The report assesses the prospects of various products such as stick deodorants, spray deodorants, and roll-on deodorants. Furthermore, the scope of various channels in the overall deodorant market is analyzed. Some of the broad distribution channels are supermarkets, online stores, hypermarkets, and specialized cosmetic stores.
Deodorants is a type of personal hygiene product applied to different parts of the body to prevent unpleasing body odor caused by perspiration and bacterial action. These may also contain scents and perfume fragrances and are predominantly bactericidal in action. Deodorants are usually applied on underarms and feet. Antiperspirants may be considered as a subcategory of deodorants which are particularly functional in preventing the flow of sweating among users and notably contain antimicrobial agents.
Additional Questions Answered
The report on the global deodorants market shed lights on several pertinent aspects such as:
- Will spray deodorants hold its sway as a product category of the deodorant market in the next few years?
- What are some of the other regions that are rising at promising CAGR other than Europe and how will the burgeoning demand for deodorants will fare up with that of Europe in the coming years?
- Hypermarkets or online distribution channels—which will gain more traction among brands? And what will be the key trends influencing this dynamic?
- What are some of the game-changing strategies likely to be adopted by players that will considerably change the course of the deodorants market?
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