Global Bath & Shower Toiletries Market to expand at CAGR of 3.7% during 2017–2022

From: FactMR
Published: Thu Feb 28 2019


The growing concern of skin and hair care as a part of overall hygiene in health-conscious populations, world over, is a key factor shaping the evolution of the bath and shower toiletries. The rising demand bath and shower toiletries is supported by the various benefits these confer on the users such as those of general hygiene, rejuvenation and freshness, and even body odor. Various categories of skin and shower toiletries are also increasingly being demanded for keeping skin soft, supple, and healthy, and for ensuring clean scalp and radiant hair.

The bath and shower toiletries market is witnessing promising trends in the rising demand for skin care products for countering the effects of pollution in numerous developing and developed regions. The rising spending on personal grooming products by urban populations is a notable factor catalyzing the expansion of the bath and shower toiletries market. Furthermore, bath and shower toiletries are increasingly playing a pivotal role in emerging fashion of millennials in developed countries. As a result, the bath and shower toiletries market is expected to witness exciting contours.

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Shower Toiletries to witness substantially higher Demand

On the basis of product type, the bath and shower toiletries market is segmented into shower products, liquid bath products, bath additives, and bar soaps. Both shower and liquid bath products are expected to be potentially attractive segments and presently their combined share is estimated to be 50% of the global revenue of the bath and shower toiletries market. Of note, the shower products segment is expected to be worth of more than US$ 15 Bn, of which 37% revenue share is expected to come from North America alone. However, the other product category in the bath and shower toiletries market, that is, liquid bath products is anticipated rise at a higher CAGR during 2017–2022.

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Hypermarkets to be center of Expansion Strategies for Producers of Bath and Shower Toiletries, Focus also likely on Retailers

Based on distribution or sales channel, the bath and shower toiletries market is segmented into hypermarkets/supermarkets, retailers, online stores, and other online formats. With a revenue share of almost half of the global bath and shower toiletries market, the hypermarket/supermarkets segment is the most attractive one for the sale of bath and shower toiletries. The segment is projected to expand at a CAGR of 4.3% during 2017–2022 and touch a valuation of US$23 Bn by 2022 end.

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Competitive Tracking

Some of the prominent players operating in the bath and shower toiletries market are ITC Limited, the Hain Celestial Group, Inc., Sebapharma GmbH & Co. KG., Bentley Laboratories LLC, Avon Products, Inc., and the Himalaya Drug Company, and Johnson & Johnson, Procter & Gamble, and Unilever N.V.
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