Good Things Come To Those Who Wait At Models Direct

From: Models Direct
Published: Sat Feb 20 2010

Seventy-year-old model George was beginning to get a bit disheartened that he hadn’t received any work through Models Direct in the two years since registering. However, he had a great assignment waiting for him just around the corner!

Just when he was beginning to give up, George’s luck changed when he was chosen by gaming company Bet Soft Gaming, who are based in sunny Cyprus. They were looking for a model to help promote their stand at the International Gaming Expo, held at Earl’s Court in London.

Bet Soft Gaming use a computerised gangster called the ‘Slot Father’ as one of their characters. The company was looking for a man who could play the real life version of this character at the expo and thought that George was perfect for the role.

One Models Direct coordinator spoke to George soon before he set out on the three-day promotional assignment and reported that he was excited about the event.

George may not seem like the usual promotional model you would expect to see, he’s a far cry from the usual young, scantily clad women we usually associate with promotional modelling! Promotional modelling proved to be no problem for the mature model and he not only looked the part he also had a lot of fun.

After the weekend, Models Direct asked George about what the assignment involved and how he felt it went. "1. Wonderful and very pleasurable," he listed. "2. Working with very nice people and satisfying their requirements. 3. Playing ‘The One Arm Bandit’ on the computer and greeting the public when visiting the stand."

Anyone who is trying to get into modelling will know how competitive it is and that it’s not always fun and games! Luckily George has already had plenty of experience in entertainment and modelling and so understands the competitive nature of the business. George’s experience just goes to show it’s impossible to know when, or if, you’ll be selected for an assignment.

About Models Direct

Models Direct ( is a talent and model agency for female models, male models, teen models, child models and baby models for advertising, fashion, film, TV, promotional and photographic modelling work. We are a Government-regulated Model Employment Agency... not an online showcase, we're the real thing!

If you think you, or perhaps your partner, child, baby or pet, might be a suitable model for us to put forward for selection to appear in films, TV, fashion, promotions, advertisements and photographic modelling, please visit the website ( or call us on +44 (0)871 224 6000. Modelling can be great fun & often rewarding as a part time hobby.
Company: Models Direct
Contact Name: Suzy O'Connor
Contact Email:
Contact Phone: (+44) 0871 224 6000

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