Informa appoints Targetwire as media partner and official news distribution service for 2011 IP&TV i

From: Targetwire
Published: Wed Jan 26 2011


Informa Telecoms & Media has appointed Targetwire as media partner and official news distribution service for its international IP&TV World Series events programme during 2011. Targetwire will offer both organisers and exhibitors a comprehensive low cost press release distribution service covering every publication and relevant website in the internet and broadband television sectors. As part of the agreement Targetwire will also provide a virtual press office for the programme.

Targetwire has developed an IP&TV events circuit comprising almost 3,000 journalists and media outlets in 20 countries. It has been particularly chosen for its ability to cover all of the event's target geographies and markets worldwide - while also offering a special low price to exhibitors. Targetwire is unique in using email software to deliver releases straight to the inboxes of named journalists coming directly from the organisers or the exhibitors.

"Targetwire was selected following the success of its association with last year's event," says Steve Outridge, Marketing Manager at IP&TV World Series. "We need to get press releases out fast to a complete and appropriate list of international publications and Targetwire gives us precisely the service we need. We are happy to recommend the service to any of our major clients."

Commenting on the appointment, Targetwire CEO Judith Ingleton-Beer said: "The IP&TV World Forum is the leading event on Hybrid, IP and Connected TV. It takes place at London Olympia, 22-24 March and will feature a comprehensive programme of more than 200 expert keynote speakers, including over 140 service providers from telcos, cablecos, broadcasters and content providers. The IP&TV World Series portfolio includes 15 events around the world, encompassing webinars, forums and summits. It has a tremendous global reach and relevance - and its exhibitors need access to a similarly global news distribution service".

More than 6,000 attendees and over 150 exhibitors are expected to attend the three day show to discuss the progression of connected TV and the increased adoption and application of IP. To learn more about Targetwire, visit http://www.targetwire.com/

About Informa Telecoms & Media
Informa Telecoms & Media delivers strategic insight founded on global market data and primary research. In addition to research, the company delivers learning and networking opportunities via 125 annual conferences, large scale exhibitions, training programmes, in-depth market reports and datasets focused on technology, strategy and content.

About Targetwire
Targetwire is the world’s first, fully profiled, global press distribution service. It compiles individually tailored lists, targeted by country, by market, by journalist – ensuring maximum response rates. It provides users with a medium to get press releases out instantly, onto the desk of every journalist in the right language, on the right day, at the right time.

Targetwire is a division of Special Interest Publications (SIP) Limited, one of Europe’s leading marketing communications companies which previously published leading monthly and weekly business, export and IT publications. In 2001 SIP purchased the web services company Channel D which now forms SIP’s web services division specialising in content management using open source software. In 2005 SIP launched the Targetwire global media distribution service and in 2006 it launched its PressOffice international fixed price writing service and the PresseSansFrontieres global event management division.

For more information, please contact:
Mark Pennington
Targetwire
Tel: + 44 1780 721433
mpennington@targetwire.com
Company: Targetwire
Contact Name: Mark Pennington
Contact Email: mpennington@targetwire.com
Contact Phone: + 44 1780 721433

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