Large Untapped Avenues in the Deodorants Market to come from Asia Pacific excluding Japan (APEJ)

From: FactMR
Published: Thu Feb 28 2019


Fact.MR expects to market to chart attractive evolution trajectories over the next few years, driven by aforementioned trends. The global deodorants market is projected to rise at a promising CAGR of 7.1% during the forecast period of 2017–2022. Expanding at this pace, the market will reach a revenue worth of US$30,000 Mn by the end of 2022.

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Deodorants are increasingly gaining more space in personal grooming and hygiene of populations. Their popularity is notably fueled by the long-term action on the body odor, overall freshness, and hygiene. The advent of deodorants with formulations and with versatile functions is a key factor aiding in the rapid and steady evolution of the deodorants market. With scents and fragrances occupying a central part of grooming routines among both men and women, the demand for deodorants has been receiving sustained boost in various parts of the world.

The rising living standards of people in various parts of the world and the growing affordability of premium products are factors catalyzing the growth of the global deodorants market. In recent years, efforts have been made to mainstream the uptake of natural deodorants that are also equally functional, especially among consumers in various developing and developed regions. The demand for deodorants that have vast appeal among young adults is expected to confer considerable lucrative prospects to market players, especially in emerging markets.

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The rapid pace of urbanization has opened up a plethora of opportunities for deodorant manufacturers, particularly in Asia-Pacific excluding Japan (APEJ). They are tapping into emerging avenues in developing countries. To this end, they have been focused on launching an array of deodorants in the premium range at affordable prices. They are also quick to add new fragrances and scents to meet the changing consumer dynamic in the deodorants market. The fast-paced lifestyles in emerging markets is accounting for the burgeoning opportunities in these regions. Furthermore, brands are experimenting by varying product sizes and shapes.

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The report on the global deodorants market offers a comprehensive assessment of the company profiling, key growth strategies adopted by various players, and recent measures adopted by top companies to stay ahead of others. Some of the prominent players operating in the deodorants market are Avon Products, Inc., Beiersdorf Aktiengesellschaft, CavinKare Pvt. Ltd., Church & Dwight Co., Inc., Colgate-Palmolive Company, and Henkel AG & Co. KGaA. Some of the other players vying for sizeable shares are Adidas AG, Lion Corporation, The Procter & Gamble Company, and Unilever PLC.
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