Marketing Resource Management Market: Demand for Personalized Brand Image to Boost Adoption

From: FactMR
Published: Thu Aug 01 2019

The report on marketing resource management (MRM) market offers key insights on demand and supply scenario of marketing resource management (MRM) worldwide. The marketing resource management (MRM) market report delivers a thorough analysis of the historical outlook of the marketing industry, current trends and evolving marketing approaches that hold significant influence in transforming the marketing resource management (MRM) marketplace.

Marketing resource management (MRM) refers to a system that assists organizations to manage and enhance marketing efficiencies. Marketing resource management (MRM) systems are delivered in the form of marketing resource management software that manages range of functions such as marketing budget, resources, IT assets and product offerings.

Marketing resource management market continues to remain largely concentrated among the emerging companies, while Tier 1 market players are focusing on global expansion through acquisition of their local competitors, according to a new Fact.MR study. Aprimo LLC’s acquisition of ADAM Software to offer integrated marketing operation solutions, and Broadridge Financial Solutions Inc.’s acquisition of MackayWilliams for expanding its market intelligence business, are primary examples of such expansion strategies of leading players.

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Table of Content

  1. Executive Summary

     1.1. Market Overview

     1.2. Market Analysis

     1.3. Opportunity Assessment in Marketing Resource Management Market

     1.4. Wheel of Fortune


  1. Market Introduction

     2.1. Market Introduction

     2.2. Market Definition

     2.3. Market Taxonomy


  1. Market Dynamics Associated Industry Assessment

     3.1. Growth Drivers and Impact Analysis

     3.2. Prominent Market Challenges and Impact Analysis

     3.3. Market trends and Impact Analysis


  1. Global Marketing Resource Management Market Analysis and Forecast

     4.1. Global Marketing Resource Management Market Outlook

            4.1.1. Market Value (US$ Mn) Forecast and Analysis

            4.1.2. Regional Demand Assessment

     4.2. Global Marketing Resource Management Market Analysis by Product Type

            4.2.1. Marketing Reporting And Analytics

            4.2.2. Capacity Planning Management

            4.2.3. Financial Management

            4.2.4. Creative Production Management

            4.2.5. Project Management

            4.2.6. Brand And Advertising Management

            4.2.7. Market Attractiveness Analysis by Product Type

            4.2.8. Key Trends

To be Continue…………………………

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Surging demand for control of digital assets, along with higher return on investments (ROI), continue to remain key growth determinants for the marketing resource management market in the long run. Provision of real-time and consistent intelligence, which entails improved productivity of IT resources, in combination with effective diagnostic approach of marketing resource management solutions will further fuel their demand in among enterprises.

In the throes of the modern marketing transformations, B2C marketers are rethinking the role of marketing resource management, with a tranche of new user-friendly tools substituting legacy MRM solutions with agile alternatives. Current marketing resource management market is highly fragmented in nature, with several vendors offering overlapping functionality.

The competitive landscape section offers a dashboard view of leading players in the marketing resource management (MRM) market. Detailed company profiles can be found that deliver product offerings, key business strategies and market shares. Few of the key players profiled in the marketing resource management (MRM) market report include Aprimo, LLC, BrandMuscle, Inc., IBM Corporation, Broadridge Financial Solutions, Inc., Percolate Industries, Inc., SAP SE and Bynder B.V.

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