Meteor Joins DRGís Advertising Network 30 million ads served up in 4 months

Published: Tue Feb 16 2010


Digital communications company Digital Reach Group (DRG) has agreed an exclusive deal with Irish mobile phone network operator Meteor to provide advertising sales services, together with the ad serving technology, for Meteorís mobile web portal.

The announcement is made as DRG Group exhibits at the Mobile World Congress in Barcelona from today as part of an Enterprise Ireland delegation. Speaking of the companyís attendance at the event DRG CEO Colm Grealy added: "The potential for mobile to be a driver for investment is immense and it is an honour to be part of the Irish delegation at a very prestigious event on the industryís calendar. The mobile sector could become a major driver for jobs and investment internationally as it continues to rebound against the downturn."

Meteor now has over one million customers on its network with its mobile portal providing News, Music, Sport, Entertainment and Games content.

The company joins Bebo and Irelandís national broadcaster RTE as a customer of DRGís expanding mobile advertising network, Adforce.ie. In the four months since starting business over 30 million ads have been served up through Adforce.ie, marking a successful start to the venture.

Commenting on the deal Meteorís Director of Advanced Product Development, Elaine Robinson, of Meteor said: "Much of a consumerís daily information is now coming from their phone so mobile is becoming ever more integral as an information resource. DRG showed us the greatest understanding on how best to monetise our online content. Their solution strikes the perfect balance between the userís experience and the advertiserís needs."

A recent IDC report revealed that despite consumer confidence bottoming out last year, internet equipped smart phones continue to sell well with a 49% increase in December on the same month last year.

Colm Grealy, CEO of DRG Group and Adforce said: "These figures demonstrate that interest in mobile media is growing unchecked by the recession as more consumers become mobile web users. Shrinking advertising budgets coupled with the value and precision of mobile web advertising have buoyed industry interest in our technologies and sites, which are some of the most visited mobile Internet sites in Ireland."



About DRG

Irish digital communications company Digital Reach Group (DRG) was established in September 2009 and comprises two divisions. Adforce is its advertising network and sales division and provides a single point of contact for media agencies and brands wishing to buy advertising across a number of the most visited mobile Internet sites in Ireland. A second division, Digital Reach offers a full end-to -end service to website publishers including advertising sales, apps and the ad-serving technology.

DRG currently employs 10 people from its Dublin offices with plans for expansion in the coming months.

Existing clients include RTE, Meteor, Vodafone, Bebo and the HSE. More information can be found at www.drg.ie


Contact Name: Thomas Brunkard
Contact Email: thomas@bvisible.ie
Contact Phone: 018452401

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