Online Reputation management - a tool to maintain public relations

From: Reputation Management For
Published: Fri Jan 22 2010

Along with the conventional methodologies like printed and media advertisements, online reputation management has also gained importance, when it comes to managing public relations. Reports state that two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all Internet time.

News whether negative or positive spread at lightning speed online. Google alerts is a useful tool to keep track of online reputation and we get first hand information with alerts. But today people search for means to negate the negative news in order to maintain their reputation online. This has, over the years become an effective reputation management tool, which has helped people greatly in public relations as well. Social media is mainstream, and to harness the public awareness Internet has become a critical component to communicate and update company and celebrity information. Timing and synergy is the key to success, and keeping track of the online reputation is critical for all.

According to experts, the continued rise of online media is attracting the corporates, small and medium enterprises and most of all the celebrities all over the world, prompting them to keep vigilant on what the world is talking about them and their company. Popular solution providers in the field, like specialise in providing advanced solutions like celebrity reputation, doctors reputation and even helping clients protect their brands. They do this by remaining vigilant, in lieu of the client, and keeping track of things coming up in the Internet.

As public relations increasingly recognize the importance of online reputation management for 2010 and beyond, these kinds of tools become invaluable.
Company: Reputation Management For
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