Retention should be the prime focus of PR agencies in 2010 says leading creative recruiter

From: Major Players
Published: Mon May 03 2010


Staff retention and potential increases in salary brackets while recruiting for PR jobs at senior level should be the prime focus of any PR agencies moving forward in 2010 says Major Players, the UK’s leading creative, PR and marketing recruiter.

Davina Forbes, Major Players recruiter for PR jobs said: "What a difference a year can make. In 2009, candidates were prepared to take pay cuts, move sideways, work longer hours – anything to hold onto the jobs that seemed to hang precariously on the edge. But this year, no sooner has the economy taken its first tentative steps towards recovery, everyone’s clamouring for more money, more progression, more everything. Despite a smattering of redundancies in 2009, top tier candidates working in PR jobs at Senior Account Manager / Account Director level know full well they’re in short supply and they want the packages that come with scarcity."

The company is already seeing increases in salary requirements from candidates actively seeking new jobs in public relations. These talented individuals have not seen a pay rise in 18 months and with experience beyond their levels due to promotion freezes, they’re looking forward to make up for this. Many of the recruiter’s top candidates are fielding more than one offer at a time, resulting in bidding wars where agencies throw more and more benefits their way to tempt them across.

Davina adds, "Clients wishing to retain their staff in 2010, especially in the public relations and event management job sector should definitely bear this in their minds. People may already be getting itchy feet and hitting the PR job boards – especially if salaries at their level in the market are picking up and they’re being left behind. If you have anyone in your public relations staff who has been at the same level for over 18 months without a pay rise, perhaps now is the time to think about dangling a few enticements their way?"

If you’re looking to add some new superstars to your PR or communications team, Davina Forbes can be contacted by email here, or by calling 020 7845 7266.

Candidates looking for new opportunities in this rapidly expanding sector should visit the Major Players website for the latest PR jobs including digital roles, communication and press officer jobs.

For more industry insight and commentary, visit the news and events section of the Major Players website www.majorplayers.co.uk
Company: Major Players
Contact Name: Jools Moore
Contact Email: jools.moore@majorplayers.co.uk
Contact Phone: 0771 773 4606

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