Star Kalatzan joins Mediaedge:cia

From: Mediaedge:cia
Published: Wed Apr 28 2010

Mediaedge:cia (MEC), a leading media agency, announced today that Star Kalatzan has joined the agency as Managing Director, responsible for IKEA, Novartis, YUM! and ToysíRíUs, among other clients.

Based in New York, Star will be part of MECís North American Executive Committee and will report to Lee Doyle, CEO, MEC North America.

"Star is a huge asset to our senior leadership team. She has a proven track-record in integrated strategic planning and digitally-led thinking which she has applied, with great success, to blue-chip clients in a variety of businesses and categories," said Lee Doyle. "As an organization, we are committed to providing best-in-class client service and I couldnít be happier that Star has rejoined the team."

Star worked for MEC eight years ago, where she held a key role on the AT&T business. Star joins MEC from Universal McCann in New York where she was Senior VP, Managing Director. Star has over 15 years experience in the industry; previous positions have included Group Media Director at JWT and Director of Media at Hill Holliday NY.

Commenting on her appointment, Star Kalatzan said, "I am excited to come back "home" to MEC. Itís an agency where we make a real difference to our clientsí business."

Key appointments made by MEC in 2009 include Mark Yesayian, an industry veteran with extensive experience in digital marketing and top-level client management who joined MEC as Managing Director of Digital Operations on the West Coast including MECís Seattle, San Francisco, LA and Irvine offices. Beth Egan joined the agency, in August, from Universal McCann, as an Account Director on the AT&T business. Mason Franklin, formerly at Leo Burnett, was brought on board as a communications planning specialist, working closely with the Consumer Insights team, also on the AT&T business.


For more information, please contact:
Christina Fotinelli
212 474 0261

Company: Mediaedge:cia
Contact Name: Claire Burgess/ Nathalie Haxby
Contact Email:
Contact Phone: 02078032000

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