In spite of intense competition from the local players, the top 4 companies in the trail cameras market have managed to sustain a strong foothold. North America, especially the US, continues to create sustained opportunities for these companies, on account of growing popularity of hunting and recreational activities. North America accounts for approximately 40-45% of G.G Telecom (SPYPOINT) revenues, whereas above 40% of Wildgame Innovations’ revenues come from North America. The key focus area of the top 4 companies operating in the trail cameras market includes product innovations and developments.
Trail cameras are witnessing growing adoption across various wildlife management projects. These projects involve the use of an array of trail cameras for efficient wildlife management plan and extensive monitoring of wildlife around the year. Moreover, wildlife researchers are also relying on trail cameras as a viable census tool to capture images for use in making evidence-based decisions.
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For instance, Snapshot Wisconsin, a statewide management initiative started in 2016 by the Wisconsin Department of Natural Resources in US, invites volunteers to host trail cameras in Wisconsin for efficient monitoring of wildlife resources.
Additionally, a cohort of researches at the Mississippi State University developed an infrared trail camera survey technique, capable of providing accurate analysis of the local deer population. Efforts of such kind are likely to propel the demand for trail cameras in wildlife management, signifying a promising outlook for the trail camera market for the next 10 years.
Security remains a key concern for a range of end-use industries and activities, and farming being no exception. Ranging from equipment protection to livestock protection, the rising need of protecting farms is translating into swift adoption of camouflaged farm gate hunting cameras. As the name suggests, these cameras are hard to identify and are installed for keeping potential intruders away from the farms.
Adoption of trail cameras among farm owners is witnessing a surge, as these cameras help them keep an eye on the potential threats, and take preventive measures accordingly. With the rising popularity of trail cameras across such applications, manufacturers are expected to foray into niche business opportunities in the foreseeable future.
Trail cameras have gained immense popularity across the globe on account of their notable features and utility options. However, the adoption of trail cameras still remains limited, owing to a small customer base. Lack of awareness and high cost are two of the most prominent factors confining adoption of trail cameras.
Inclination of customers toward use of conventional variants, such as CCTVs or smartphones, and reluctance to adopt other alternatives are hindering adoption, limiting the consumer base of trail cameras market.
The operation of a trail camera is similar to that of a conventional security system, yet its additional benefits make it a highly viable option for residential surveillance. Trail cameras are being increasingly adopted across outdoor surveillance applications for identifying and preventing crime. Trail cameras offer a variety of programming options as compared to conventional security cameras.
The exceptional features range from better portability to capturing videos in complete darkness can enhance the security apparatus in residential and commercial buildings. Despite these advanced features, widespread sales remain limited owing to the high per unit cost.
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The report on trail cameras market offers a detailed analysis and assessment on key stakeholders. Competitive landscape of trail cameras market sheds light on compelling insights on key developments, differential strategies and product portfolios of leading companies operating in the trail cameras market. Some of the key companies operating in the trail cameras market and have been featured in the research study include -
Wildgame Innovations LLC
Browning Arms Company
Vista Outdoor Inc.
Covert Scouting Cameras
Wildgame Innovations, a leading player in the trail cameras market, launched a new range of trail cameras in 2017 with zero detection, silent shield, Tru-Dual Cam, and Airborne features. In 2017, the company also started offering online interactive access for seamless operation of the trail cameras.
Boly Inc., a prominent player in the trail cameras market, launched ‘Boly 4G MG984G Series’ with super-fast 4G data transmission speed and economic price ranges. Moreover, the company also engages in periodical surveys to gauge customer satisfaction regarding performance of the trail cameras.
Browing Arms Company, a leading player in the trail cameras market, is focusing to foray into untapped opportunities across Asia Pacific and Middle East & Africa, in a bid to expand its services and tap into new customer segments.
By product type, the trail cameras market has been segmented as standard and wireless. Based on the pixel size, the trail cameras market has been classified as less than 8 MP, 8 to 12 MP, and more than 12 MP. By trigger speed, the trail cameras market has been classified as up to 0.25 sec, 0.25 Sec to 0.75 Sec, and above 0.75 Sec. By applications, trail cameras market has been classified as are used across various application, which is broadly categorized as hunting, wildlife monitoring, and others. The sales of distribution of trail cameras market has been classified as modern trade channels, independent/brick and mortar outlets, direct to customer, and third party online.
Additional Questions Answered
Some of the additional questions answered in the research study on trail cameras market include-
What are the key opportunities for players of trail cameras market to thrive on?
Which sales channel is likely to flourish in the trail cameras market in the next 10 years?
What impact will the global industrail sector have on the landscape of trail cameras market?
Which is the most attractive region for the key players of trail cameras market from an investment standpoint?
The report for trail cameras market consists of a comprehensive analysis of the industry scenario of trail cameras market by leveraging data from an exhaustive research methodology. A meticulous analysis of quantitative as well as qualitative aspects of trail cameras market has been outlined in the research study on trail cameras market. Moreover, all the data points of trail cameras market have been cross-validated by experts, key opinion leaders, and industry personnel to offer 100 percent authorized information.
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