reveals that first-time drivers prefer smaller cars

Published: Mon Apr 30 2012 has announced that, according to its recent survey, first-time buyers are becoming more savvy to the cost of cars; looking at the full cost of motoring rather than just the cost of buying a car.

Cars are one of the biggest expenses that people make in their life time, with 76% of respondents to the survey stating this. However, people are having to compromise on the cars they drive. Big engines and car modifications no longer the new driver's prerogative, due to the cost of insurance and overall rising cost of motoring.

According to's research, motor car insurance is viewed as a 'huge expense' by 66% of people. This is because the cost of an average comprehensive policy is £1,869 for women aged 17-20 compared with £3,635 for men.'s research showed almost 70% of people chose their first car with an engine size of 1.3 litres or less, with 15% of under 24s citing insurance cost as the main reason for choosing a care with a smaller engine.

To keep costs down, new drivers are opting for the Ford Fiesta, which was voted the most popular first car, followed by the Mini One, in the poll of 2,000 drivers (selected from a list of 52 different makes and models).

For a 17-year-old male to insure a Ford Fiesta Encore 1.3 litre engine, the insurance premium would cost on average £5,372.96. This compares with the cost for a first-time buyer purchasing a Volkswagen Golf GTI 2 litre engine, which would cost £12,144.75 for insurance cover. This is more than double the cost of insurance for a Ford Fiesta, the first-time buyers' car of choice.

Gareth Kloet, Head of Car Insurance at, said: "Car insurance is a huge purchase for young drivers. However, our research tells us that these drivers are adapting to pressures and opting for smaller, cheaper cars, in order to minimise their insurance premiums.

"Buying your first car is a really exciting purchase. For the first-time buyer, cost is an important factor with 50% saying that price affects their purchase, and 35% of first-time buyers paying £500 or less for their first car."

To help young drivers, advises them to first decide how much they can afford to pay for their first car; not just the sum to buy the car itself but also the running costs - insurance, MOT, vehicle excise duty, petrol, repairs and servicing. encourages first-time car buyers to shop around on a price comparison site and add an experienced named driver onto their insurance.


About was the UK's first price comparison site for car insurance. is one of the UK's biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include specialised insurances such as buy to let home insurance, learner driver car insurance, women's car insurance, and mortgage life insurance breakdown cover, as well as financial services products including credit cards, loans, mortgages and life insurance. is not a supplier, insurance company or broker. It provides an objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more.'s service is based on the most up-to-date information provided by UK suppliers and industry regulators. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is regulated by the FSA.

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