Nearly 20 Million Brits Have Not Switched On to Switching

Published: Tue Jan 12 2010

2009 will definitely be remembered as the year we tried to tighten our belts. However, according to new research by leading comparison site, nearly 20 million(1) UK consumers haven’t switched providers for everyday financial services and utilities in the last 12 months.

The research also revealed that 1 in 5 Brits are starting 2010 still seriously worried about their finances and 1 in 4 say they urgently need to make savings.

37.4 per cent of people cited bills and the rising cost of living as likely to be their biggest financial worry in 2010 yet despite this need to save cash, the research revealed that there are still millions of people yet to switch on to switching.

• 22.7% have switched their car insurance provider in the last 12 months
• 19% have switched their home insurance provider in the last 12 months
• 20.6% have switched their energy provider in the last 12 months
• 18.9% have switched their mobile phone tariff in the last 12 months
• 10.6% have switched a credit card balance in the last 12 months
• 14.4% have switched broadband provider in the last 12 months

The research reveals that a potential 21 million(2) drivers could be missing out on cheaper car insurance. An even fewer 19 per cent of consumers switched their home insurance provider in the last year. customers could save an average of £211(3) by switching their car insurance after comparing policies from over 120 different insurers and brokers.

Energy companies regularly introduce new price tariffs to tempt customers away from their competitors and it’s always a good idea to review your gas and electricity provider at least once a year to ensure you’re not paying more for than you need to. In 2009 just 20.6 per cent of consumers switched their energy supplier which means that up to 20 million(4) households could be wasting money every time they switch on a light or boil their kettle.

According to Ofcom there are now 76 million mobile phone subscriptions in the UK, exceeding the number of people in the population. In the last 12 months just 18.9 per cent of consumers switched their mobile phone tariff and although it can be a pain to have to change your number, millions of people could possibly save money by moving to a more competitive tariff.

One of the most effective ways of cutting down your outgoings is to reduce the amount of interest you pay on your credit card balance. According to the Bank of England in January 2009 the UK credit card debt was approximately £53 Billion, of which 72.5% was interest bearing. In the last 12 months just 10.6% of consumers switched their credit card balances. Cards such as the Virgin Mastercard offer a 16 month interest free period and you can use that time to really make an effort to clear your debt or at least pay off a hefty chunk of it.

14.4 per cent of consumers switched their broadband provider last year despite fierce competition between internet service providers. Some like BT even offer freebies such as wireless routers to attract new customers as well as discounted rates for the first three to six months of the contract. Conditions will apply of course but it makes sense to compare the competition and switch if you can find a better deal.

Lee Griffin, business development director of, said: "Comparison sites make it extremely easy to compare all manner of products and services from car insurance to credit cards. Whilst lots of people have become committed comparers and switchers our research shows that millions of consumers could still be paying more than they should for things like insurance and energy because they stick with their existing provider without checking out the competition. In our experience the only reward you get for loyalty is a higher price than you’d pay as a new customer so shop around for the best deals and if your existing provider seems expensive, switch."

For further information please contact:
Lynsey Walden or Anders Nilsson at on 01633 654 055 / 01633 657 599
Gordon, Jason or Liz at MAW Communications on 01603 505 845

Notes to Editors:

Research commissioned by Carried out with 1,500 UK adults in December 2009 by Loudhouse Research

(1) The UK Adult population (+18) is estimated to be 47,755,246, according to Experian’s Demographic Summary). 41.8% of people have not switched providers for car insurance, home insurance, energy, mobile phone, broadband or switched a credit card balance. 41.8% of 47,755,246 is 19,961,692

(2) The 21 million figure is based on there being an estimated 28.2 million cars on the road ( Source - RAC report on motoring 2008). 77.3% of people have not switched car insurer in the last 12 months. 73.3% of 28.2 million is 21.7 million.

(3) 43.8% of customers who provided their car insurance renewal price made a saving; their average saving was £211.94 with (October - December 2009).

(4) According to the Office for National Statistics there are 26.1 million households in the UK. 79.4% of 26.1 million is 20.75 million households who did not switch their energy provider in the last 12 months. launched in November 2006 to help people find the right insurance cover at the right price. It was founded by Hayley Parsons who has worked her entire career in the insurance broking and aggregator markets and was the first comparison site to focus on displaying product features rather than just listing prices. It was this philosophy that led to becoming the first price comparison site to be invited to join the British Insurance Brokers Association (BIBA) in May 2008 and helped force older comparison sites to change their ‘quick quote’ ways and stop using assumptions to calculate estimated figures.
Today, provides one of the most comprehensive online car insurance comparison services in the UK as well as comparing home, pet, motorbike, van insurance and breakdown cover. is authorised and regulated by the Financial Services Authority.

Press Contact:
Anders Nilsson
Imperial Courtyard
Newport, NP10 8UL
01633 657 599
Contact Name: Anders Nilsson
Contact Email:
Contact Phone: 01633 657 599

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