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From: Fast Market Research, Inc.
Published: Tue Jul 01 2014

The fact that in 2013 the Tunisian population was half a million larger than its original size due to the influx of refugees from Libya had a positive impact on the consumption of carbonates. Moreover, the major company in the country, Societe Tunisienne de Boissons Gazeuses, invested heavily in marketing activities, which in turn had a positive impact on sales. The per capita total consumption in fact grew from 48.8l of carbonates per year to 50.9l, an increase of two litres per person per year.

Competitive Landscape

Societe Tunisienne de Boissons Gazeuses led sales in 2013, benefiting from a solid and reliable consumer base which has known its brands for a long time and is loyal to the company. It is the official distributor of the well-known global Coca-Cola and Fanta brands, and also manufactures its own brand, Boga, which is also extremely popular amongst Tunisians.

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Industry Prospects

The per capita consumption rate is expected to increase further over the forecast period as consumers are likely to drink these products on a variety of occasions, not only outside meals but also during meals as the main thirst quencher.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Tunisia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Carbonates in Tunisia?
* What are the major brands in Tunisia?
* Who are the key consumers of carbonates in Tunisia?
* How do premium vs. standard vs. economy brands compete for sales and market share?
* How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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