New Market Study Published: Retail Bank Loyalty Programs: Product and Marketing Strategies

From: Fast Market Research, Inc.
Published: Wed Jan 08 2014

Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable.


* This report provides an overview of product and marketing strategies for retail banking loyalty programs
* It examines social media and mobile strategies
* It looks at key technology trends and their impact on loyalty programs

Reasons to Get this Report

* Gain insights into the loyalty program marketing strategies adopted by retail banks
* Understand the various challenges faced by retail banks in offering loyalty programs and key marketing and product strategies across all the key markets

Full Report Details at

Report Table of Contents:

1 Executive Summary
2 Loyalty Program Product and Marketing Strategies
2.1 Loyalty Program Implementation Dynamics
2.1.1 Loyalty program framework
2.1.2 Revenue generation and cost reduction strategies
2.2 Loyalty Program Strategies through Emerging Channels
2.2.1 Social media strategies
2.2.2 Mobile strategies
2.3 Key Technology Trends and Impact Assessment on Loyalty Programs
3 Appendix
3.1 Methodology
3.1 Contact Us
3.2 About Timetric
3.3 Disclaimer

List of Tables

Table 1: Loyalty Program Strategies Through Emerging Channels

List of Figures

Figure 1: Loyalty Program Framework
Figure 2: Revenue Generation and Cost Reduction Strategies
Figure 3: Key Technological Trends and Impact Assessment on Loyalty Programs

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- 2020 Foresight Report: Retail Bank Loyalty Programs
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- 2020 Foresight Report: Merchant-Funded Rewards - Challenges and Opportunities for Retail Banks
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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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